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Internet Marketing Plan

By Edited May 19, 2015 2 1

This article provides a great starting place if Internet marketing and creating an Internet marketing plan is new to you. Online marketing is an essential part of any 21st century marketing mix, so if you aren't planning already, begin today. Here you'll find information and a few tips to help begin your journey.

Teach yourself the Internet marketing essentials

Some people think Internet marketing is synonymous with search engine optimization. That is far from the case! Internet marketing contains many things like SEO, content marketing, social media, email marketing, online contests and giveaways, community building and much more. Make sure you take the time to study up on what the basics are, as well as what the trends are moving forward. When you know all of the potential opportunities, you can make a much stronger Internet marketing plan.

Build a realistic Internet marketing strategy

Think of it as defining attainable short-term and long-term goals for your business. What will be your strategy to meet them? How will you position your brand in both messaging and imagery? What is your brand personality that you want to put out there? Define your strategy, and then you can plan out the best Internet marketing tactics (ones that compliment your strategy) far in advance. This doesn't mean you won't be flexible! Certainly, you need to be ready to adjust your Internet marketing plan if the need arises, but unless you have a plan formulated, you have nothing to adjust and no forward motion for your business.

Develop a budget and plan of attack for your website build

Websites can be like unplanned home expansions; they can keep going and going costing more money if you don't put enough time thinking it out before you begin. Act like an architect and map out the structure of your website, especially how different pages work together. Then based off of the size and scope of your website, choose a realistic deadline, date and budget. You'll be more likely to stick to your Internet marketing plan goals by going this route.

Build daily search engine optimization into your routine

A beginner's error is thinking that SEO is a 'one and done' job. It isn't. Good SEO takes daily work, including understanding keywords, monitoring your keyword density, researching popular search terms and building links both internally in your site and externally. Plan time every day to look at your SEO. Just choosing a small goal daily can really add up over time.

Develop engaging content and offer needed products

Remember, you are marketing for humans at the end, not search engines. You need to get people to want your product or read your posts. Understand what is important to your target audience and deliver to their needs.

Analyze your Internet marketing plan's results

All of this hard work is worth nothing if you don't know how it performed. Luckily, there are a lot of free tools like Google Analytics available that can help you understand whether your work is paying off. Make sure you build these tools into your website and emails from the very beginning.

Don't be afraid to change directions

If after analyzing your work, you find that it's been ineffective, change it! That is the beauty of the Internet, it is flexible and simple to turn on a dime compared to other media. Make sure you update your marketing plan in the process!

When starting out, Internet marketing can be daunting, but with a little effort you can succeed! Start with these tips to give yourself a good foundation and then build from there. You'll soon have a strong Internet marketing plan to follow.



Apr 8, 2013 1:16pm
Thanks for the strategy, Mark!
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