Nowadays, it is possible for a shopper to purchase all that they're after over the Internet, just by using their PC. Before the Web became so popular, shoppers generally had to go to a store or shop in order to order what they were after. Whether it is food, entertainment or household items, for example furniture and electronics, the Internet has revolutionised the way people shop.
With online shopping growing in popularity, some individuals still prefer to do their shopping in person, seeing the actual items in the flesh rather than via a computer monitor. With bedroom furniture as an example, this article looks at whether it is better to buy online or in a store.
A major factor in choosing between buying in store and online is the cost. Purchasing in a store is usually more expensive because:
· Some online shops will drop ship units, meaning that they don't have to spend on storage, providing a large saving given bedroom furniture's bulky size.
· An online store might only need to employ customer services workers, to help with any website queries, whilst a high street shop would need to employ salespeople, so their staff costs may be higher.
· Building premises are costly as well, whether it's the tax, the rent or mortgage or the cost of general upkeep. A website may not have any physical storefront existence whatsoever, which will be significantly cheaper.
Of course, the main problem with ordering bedroom furniture online would be that the shopper is unable to 'try before they buy' just as they could in an actual furniture store. Although they might be able to make a note of the measurements, they would have to trust photos rather than being able to see the products for themselves. That being said, a customer could always visit a store and then check out if their preferred range of bedroom furniture is available on the Internet, by using a search engine to search for the range or brand's name, or seeing if an online store supplies a similar-looking (or perhaps even a nicer-looking) alternative for less money.
When ordering bedroom furniture online, make sure to buy from a site that is safe and secure. Keep an eye out for a Shopsafe or VeriSign icon, and when navigating the checkout process, make sure your web browser shows the site as secure (i.e. the beginning of the URL shows "https://").