The Scent of Self Confidence

Over the past 6 months or so, I have found myself drawn to the study of ultra successful businesspeople.  I am fascinated with the distinction between why some people find immense success and others do not.  Within our life time, wealth that will last several generations has been acquired by Steve Jobs, Mark Zuckerberg, Warren Buffet and Bill Gates.  Upon further reflection into why this seems relevant to me, I believe that my subconscious is to blame.  I recently turned 40 and have yet to achieve the financial milestones that my younger-self had envisioned.  I have had an interesting and varied career spanning both professional sports and corporate finance, but, as Bono says, “I still haven’t found what I’m looking for”.  On account of this restless spirit, I have been looking at all opportunities for self-improvement.  Hence the informal research into the traits of successful businessmen.  But I digress…

The psychology of success is difficult to articulate, however several characteristics seem to resurface time and again within successful people.  These traits include passion, persistence, attitude, and a self-confidence to take chances that others consider too risky.  Each of these 4 factors overlap upon one another and when conditions are ideal, they reinforce generate an upward spiral of success.  Of these factors, sustained self-confidence has been the most elusive...until I came to the realization that having nice suits, pressed shirts and polished shoes only served my sense of sight, and that 4 others (taste, touch, smell and sound) were being ignored.  Within the workplace, taste and touch are irrelevant.  To my mind, sound relates to the confidence in my voice (which has not really been a problem).   And then there is scent.  

Like so many men of my generation, I never really paid a whole lot of attention to my scent.  If figure that if I remembered to put on deodorant in the morning, then I am covered.  My perception changed when I came across the John Varvatos line of colognes.  I have long been a fan of Varvatos' clothing line, but had not realized that he put his name to grooming products as well.  There are 4 different colognes including John Varvatos EDT Spray (eau de toilette aka Classic), Star EDT, Artisan and Vintage.  I was hooked on the Classic EDT from the beginning.  The bottle is black with a leather cover and no printing or decoration.  I spray a single shot on my chest in the morning and the scent is with me all day long.  It is a gentle smell, not overpowering or heavy. I have come to think of this as my "Secret Weapon" and have had great success with presentations and sales pitches of late.  This may be psychological, but even the best athletes are superstitious and the John Varvatos EDT Spray smells much better than Serena Williams' Wimbledon socks.

John Varvatos By John Varvatos For Men. Eau De Toilette Spray 4.2 Oz.
Amazon Price: $85.00 $42.75 Buy Now
(price as of May 29, 2015)

If you are looking for an extra boost of self confidence, consider your scent.  Go with something that makes you feel strong and powerful.  I selected my scent at Nordstrom then ordered from Amazon to get the best price.  At first the bottle seemed expensive, but the lift in my self-confidence has been well worth the price.