Justin Trudeau for Leader of the Liberal Party of Canada

Justin Trudeau is  now the leader of the Liberal Party of Canada. He takes over in very trying circumstances but he has quite a few credits that he can use. First, he has instant name recognition. His father was Pierre Trudeau, perhaps the most celebrated prime minister Canada has ever had. Justin is not his father, however. Justin must establish his own brand rather than rest on the success of Pierre, and he has said that he will do just that.

Justin Trudeau was successful defending his position as the elected Member of Parliament for Papineau, Quebec. He was one of only a few Liberal candidates to win. With the party in freefall as a result of the May 2, 2011 election, Justin Trudeau emerged as the best possible hope that the Liberal party had. He decided early to run for the leadership position and he won. Being a young, intelligent man, he will be able to progressively guide the party in the future.

The Liberal Party of Canada has had a long history and has provided many Prime Ministers over the years. Wilfred Laurier, Lester Pearson and Jean Chrétien were famous for their governing style but it was Pierre Trudeau who captivated the nation when he took the scene. He established the modern look of government back in the 1970's. It is now fitting that his son, Justin Trudeau, should re-invigorate the party and modernize it even further.

Justin Trudeau is a young man who is knows the intricacies of modern technology and how they may be applied to politics today. He used Facebook and Twitter during the 2011 campaign with good effect. While many candidates in all parties shunned instant communication and social media tools, Trudeau used them to keep his supporters apprised of both his activities and of the campaign developments. Like any good leader, he was able to evalute a new tool and use it effectively in the appropriate circumstances. Since Liberal performance was so poor in the election, the future financial prospects are bleak. Performance in the election brings substantial reimbursement of funds based on the number of votes received. With the poor 2011 showing, this source of revenue for the party is greatly reduced. In the future, Justin Trudeau knows that heavier reliance on Internet marketing will be required simply to save scarce campaign dollars.

The financial troubles for the party may even get worse soon. The Conservative party is committed to eliminating vote subsidies to federal political parties. This will remove a big source of funds to the Liberals, should the Conservatives enact their idea. Having already greatly reduced the funding ability of corporations and unions, the Conservatives are very likely to follow through. Luckily, this change in funding will come during the next election, four or more years in the future. Before then, the Liberals will have to explore additional revenue sources. The expenses of the past few years, with the multiple campaigns, are being tallied and they are very large. Subsidies from the 2011 campaign will be far less than in previous years. The Liberal party will have to cut expenses, increase alternate sources of funding or both if they are to survive.

A Conservative majority at this time actually helps Justin Trudeau and his party. There will not be another election campaign for many years. One has to wonder why Michael Ignatieff was at all willing to engage the Conservatives in 2011 since his Liberal party was so ill prepared for the event. Much like everyone in Canada, Ignatieff completely underestimated the mood of the voters. They have shown that it is now a new day. Justin Trudeau is the only hope for the Liberal Party of Canada.[1][2]