It is very important to keep track of your articles published online. There are several ways to do it and everybody has their own preferred way but it is especially important if you are serious about growing your business online.

When I first started out I never really thought about all that goes in to running a successful business, I thought it was just making sales and that was all there was to it. However, if you want to earn a real living online, you better treat your websites as a business and the content you publish online forms part of your assets.

The only way to take full advantage of all the assets is if you keep track of them, so that you know which article makes you money, which articles you can improve on, what works for you and what does not work and of course, how to continue growing your income.

What many people don´t understand when they first start out, and I am guilty of this mistake myself as well, is the amount of work and time it takes to start seeing real results. Of course, you can have a one day hit and sell products your first day online, but most of the time this is not the real scenario.

The more content you publish, the better idea you will get on what works. If you keep track of all of your work in a correct manner, you will find it easier to promote, keep track of the investment you have made and where to put your focus in order to work in a more productive way.

The Keyword Academy taught me how to set up spreadsheets for a particular niche website. These spreadsheets include not only all the different URL´s of each article, but also the keywords each article is focussing on, where links to all these articles are published and which anchor text´s are used. In one look at your spreadsheet you are able to see which article needs more promotion, which timeline to follow as to not get your site de-indexed and a lot more clues that will make you aware what to focus on to make your website more profitable.

This spreadsheet can of course be used not only for your niche website, but for any piece of content you publish online. You can use it to keep track of the promotion of all your articles per revenue sharing program for example and in the same spreadsheet also keep track of you investments, earnings etc in order to make future decisions on whether you should keep focusing on certain programs or not.

Keeping track of your URL´s and promotion is so important yet so few people do it, that I felt compelled to write this article to bring a little bit more awareness.

It is easy to fall in the trap of thinking that you can just keep it all in your head. And that is probably true in the beginning, when you only have 1 website and maybe a few articles published, but if you are a year down the line and have several websites, hundreds of articles and I don´t know how many backlinks, you are going to be losing money and time if you don´t keep track of all of it.

So, if you are just starting out, I would really want to stress the importancy of tracking your URL´s from the get go. If you have a lot of content and have no detailed records, you really should stop creating more content for a few days and put all the content you have published online in a spreadsheet. This can be a real pain and horrible job to do, but imagine you have to do it next year or in two more years, when your articles have grown even more and you need to maximize your earnings.

It is often said that only 10% of your work brings in 90% of your earnings. Actually they say it is 20-80, but I feel it is much closer to 10-90, what if you could just spend all the time on those 10% that is bringing in the cash... That would mean you would make ten times more money than you are doing right now. And the only way you can do that is when you know what is working, when you know for sure which content is bringing you the money!

What do you need to keep track of?

First of all, I would seperate all different projects you do on a different page in the spreadsheet. So if you are writing for different revenue sharing programs, they all get a seperate spreadsheet. Then I would put all the URL´s of your articles in one spreadsheet, make a note of the keyword you were using and related keywords/tags you have used. Then in the next colums you could put all the different ways of linkbuilding that you use so that you can cross off all the linkbuilding you have done per article as you go along, as well as mark all the posts you have submitted through guest posting.

Another colum could contain the money the article has made, if you have your adsense account connected to your analytics account or if you have another way to keep track of that info. You could also add a colum in which you make notes, like which type of monetization you use, if there are affiliate links in the article etc, meaning you could also make affiliate commissions on that article.

Other columns could contain information like visits each month, ranking in the SERP´s, individual page rank, the RSS Feed Url and whether the article links to another article of yours. I have recently added a new column to my spreadsheets after the installation of the rank tracker wordpress plugin, that shows me exactly how my traffic entered certain URL´s on my blogs and what keywords they were using. This is absolutely proven to be of high value to me, making me more affiliate sales every week.

If you have all this information right from the start, you will see where money is being made so that you can respond immediately by building on that income stream. You can also see where you could improve things. For example if you check your articles every so often and notice that some of them are not indexed by google, you could do a bit of research to find out if you should spend some time creating some back links to it and get it back indexed again.

I wish I had done this from the start, years ago but fortunately it is never to late. Once I started keeping track of the URL´s of the new sites I started building, a new world opened and I realised the amount of time I was saving. Not only that but I have also been able to build on some income streams and made them more profitable, things I would have never thought of how to do, had it not been for my spreadsheets!