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Keyword Research Basics

By Edited Nov 13, 2013 1 2

Simple Guide For Newbies To Keyword Research

 Conducting keyword research isn't at all complicated provided you utilize the right tools. Whether you're trying to find a lucrative set of keywords for your niche blog or you want to make the most out of your trying to get the most out of your revenue sharing articles, it is important to pick the right words so that you have a solid foundation. The first thing that you should do is figure out what your ultimate goals are. If you looking to make money on the Internet but you have little experience then you should try to find keywords that are non-competitive.

Understanding Keywords

Some people stumble upon great keywords by accident but the majority use keyword research tools so that they can compare and contrast their results. There are plenty of programs that you can pay for but if you are just starting out then it is best to keep your money in your pocket for now. Ultimately, you should look for a keyword research tool that will allow you to do three things.

1. Number of Searches – The keywords that you select should generate a good amount of traffic. If you pick one that has little competition but generates only a few dozen searches a month then all of your efforts may be in vain.

2. Competition – Although it is important to target keywords that web users are actually searching for you don't want to go into a highly saturated niche. If you have expertise in an area with a lot of competition you can still use your skills by selecting a different but related keyword.

3. Profitability – Depending on what you hope to accomplish you may want to conduct keyword research to promote an affiliate product or for direct advertising. Some research tools, such as Google Adwords will tell you what advertisers are expected to pay to put up advertisements on Adsense. Make sure that you have an idea of what your end goals are.

Proper Keyword Usage

Once you have found a group of keywords that you think will work the next thing that you should do is use them properly. Anyone can write a bunch of articles with the right keywords splattered throughout, but you should be focused on satisfying the end users. Search engines may not yet be able to 'read' webpages, but they can track where Internet users are going and analyze those results. In other words, use keywords to lure your visitors in but use your content to keep them coming back for more. Make sure that the topics you choose to write about contain some of your keywords but don't make your objective obvious.

The ideal keyword density ranges anywhere between 1% and 5%. Use synonyms in place of some of your target phrases if you feel as though you are using them too often. As you continue to add more content to your website you will be able to see which topics your visitors are naturally drawn to.

Tweaking Your Keywords

Even if you pick the key search phrases that you think will yield the best results you may not always get what you want the first time around. This is why you should be open to changing around your keywords and tweaking your websites accordingly until you get the right combination. Hold off on making drastic changes until you are certain that your plan is not effective.

You don't have to get rid of any of your content in order to tweak your webpages. Simply start to promote your new articles with a different set of keywords. As your website begins to age your content will begin to have more value.

Keyword research isn't a one time thing. You should set aside some time to look for new search trends and keep a list of profitable keywords on hand. Soon, looking up good search phrases will become more natural to you.


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Comments

Mar 5, 2011 10:37am
Sookie
great tips on using keywords. Great article!
Mar 6, 2011 4:18pm
Lynsuz
Very good tips on keywords.
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