Many SEO specialists will warn you that your initial keyword selections will haunt you throughout the remainder of your campaign. Though you can change your keywords as you move forward, it is much more desirable to choose them correctly the first time. Below are a few tips to help you with your keyword selection.
You should start by trying to describe your company with short phrases. Make a list of keyword phrases that are 2-5 words long, all of which describe aspects of your business. If you are providing products and services, you should use some of them as your keywords. If you are hoping to get more people to come to your local store, or call you for services, you can also include location in your selection. Be sure to include various synonyms as well. "Antique stores San Diego," and "consignment shop Southern California," are two completely different phrases that can encompass the very same thing.
As you are making the list, consider the competitiveness of the words you choose. It will take a large sum of money, as well as an extensive period of time to rank well for highly competitive terms. So though you want to make sure your terms are relevant to your business, cross off all the extremely competitive terms since you will have great difficulty optimizing for them.
Now that you have a decent list of attainable terms, try out Google's Keyword Tool. You can type these terms into the keyword generation bar and find the monthly search volume of your term, as well as similar phrases and their monthly search volumes. Once you have established which terms are relevant to your site's content, as well as commonly search for, you can begin the next stage.
Though many people hate it, an important part of keyword research includes trial and error. Check your competitor's sites and see what kind of terms they might be using. Look at their titles, headers, and links to get a good idea, and then begin adding keywords to your page. You can use programs such as Google Analytics to track the value of your individual keyword phrases, and remove those that are not creating profits. However, since mistakes can cost you a pretty penny if you don't know what you're doing, it might be a better investment to find a professional SEO consultant to handle your internet marketing projects for you.