The steady effort to drive fresh traffic to one's site produces random statistics, as there is no guarantee that the new traffic will purchase a product from the site. Revenue will vary from day to day as new customers are continuously being targeted; in order to obtain a stream of traffic that generates a consistent amount of revenue, one should engage in listbuilding. The process of listbuilding may seem tedious, but the long term results will be highly profitable. Listbuilding consists of generating a list of people that are more likely to purchase a product from one's company, and are also observant of the e-mails that are sent by one's automated system. The goal is to attract the attention of consumers, and gain their interest in the company and e-mails being sent.
The economy is in bad shape, providing consumers with tough financial times and in search of ways to save money. With that being said, consumers will not respond to most automated messages that simply try to sell a product. In contrast, the economic conditions also increase the consumer's desire for free products; though, who would turn down a free gift of any kind? To begin listbuilding one should provide consumers with a free product or offer, that requires the consumer to sign up in order to receive it. Upon the consumer signing up with the company, the consumer is now available for automated e-mails generated by the company; while the free product gains the consumers interest in the company and other special offers that may become available.
By signing up, the consumer has granted permission to one's company to send generated e-mails. This protects the e-mails from being placed in the junk or spam e-mail folders, where they may never be seen by the consumer. Now, one may begin generating e-mails that appeal to consumers in such a way that raises the consumer's interest and makes the consumer anxious to receive more e-mails. The listbuilding method proceeds by throwing in product advertisements in periodically with the other e-mails; providing a reliable means of displaying the product advertisement to the consumer and possibly attracting them to the site to make a purchase.
Through listbuilding, one can formulate a list of consumers that purchase products often and consumers that allow the company e-mails. This method works by targeting a group that repeatedly purchases products from the company, increasing the amount of revenue to be gained from automated e-mails. Directing new traffic to the site is technically taking a gamble; with a list of consumers that have engaged in some form of transaction with the company is liable to continue to do business. For example; if one has a list of consumer e-mails that consist of a thousand people and 10% of the people purchase the product, the company has then earned one hundred sales through the use of the automated system. In contrast, indirectly targeting a thousand people with a product advertisement could possibly result in zero sales.
As the flows of e-mails continue, one may monitor the increase in revenue and the amount of people responding to the e-mails. The e-mails should continue to entice the consumers, while other offers are made available to attract new traffic. The listbuilding process does not create one limited group of buyers; it creates a formula for gaining potential customers and increasing the awareness of the company's existence in potential customers. The buyers list should continue to expand, while new methods are implemented to target audiences that are not responding to the previously generated e-mails.
The lists of buyers may be required separate lists with a specifically generated e-mail for each. When targeting different audiences, it is important to consider the interest of the target audience and generate e-mails that correspond with the target audience's interests. The products advertised to the different buyers list should be e-mailed in a way that does not overwhelm consumers or discourage the consumer from receiving any more e-mails. The entire listbuilding method is dependant upon the consumers' interest in receiving and viewing e-mails generated by the company trying to sell a product. While advertising the4 product should be done periodically, preventing consumers from ignoring e-mails thinking that they are just more advertisements being generated.
The consumer should be interested in opening any e-mail generated by the company, even the e-mails that display advertisements. Random free product offers may also be e-mailed to maintain the consumers' interest and anticipation of receiving free products. The more interest that is generated by the company, more products will be purchased and the revenue generated will greatly increase. Over time, thousands of people may begin accepting e-mails and purchasing the products advertised through the e-mails. With an extensive list of buyers, more customers will appear from the publicity gained through listbuilding. In a highly technological society, the communication of products and features offered by one's company can spread faster than ever.
Overall, listbuilding provides a means of generating revenue and gaining consumers that will accept automated e-mails. This provides one with a more reliable means of generating profit, in contrast to methods that require the constant need to direct new traffic to the site. There is a randomized chance of generating sales with each flood of e-mails to new customers. By repeatedly targeting consumers that have conducted business with the company, or have expressed interest in the company by accepting and reading e-mails, the revenue generated will multiply. If one is successful in persuading a consumer to purchase a product from the company, and the consumer is satisfied with the product and service, the chances are highly likely of the consumers continuing to purchase products. The listbuilding method should not overwhelm the consumers with product advertisements; it should gain interest in selectively e-mail product advertisements. Most importantly, the consumer should want to open the automated e-mails and remain interested in the content that is e-mailed. The product advertisements should be sporadic, and be presented in such a way that the consumer will be persuaded to purchase the product.