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Long Tail Keywords

By Edited Sep 8, 2016 1 2


Anyone who knows and respects the SEO industry knows how important long tail keywords are. Long tail keywords are technically a keyword phrase that has three to five words. When your website needs to refine it's search terms for the site, or if a visitor to your site wants to find something specific then long tail keywords are the best strategy to do this. These special keywords help define what information is on the website and the publisher can use long tail keywords to dictate what is found in search engine result pages.

Since these keywords are so specific, they draw great traffic results that get conversions rather than regular keywords. It's important to remember that "long tail keywords" doesn't refer to the length of the keyword in particular, it more referes to the nature of the search itself. For an example "cookies" is a very broad search term however a longtail equivilant might be "organic cookies". The specificity of the keyword is more important the amount of words.

When a website owner wants to use some long tail keywords, most likely they understand internet marketing and see a potential benefit from a small market. Long tail keywords also cost less money from an advertising perspective. These keywords are great for pay-per-click bidding because there aren't many people placing bids on these very specific terms .

Web visitors will use the long tail keyword to narrow what they want to find; for example if someone wants to find a specific product, most likely they will type 'red Nike air max running shoes' rather than 'Nike shoes' or anything that doesn't have to do with red Nike air max shoes. It makes sense in the search engine world for a publisher to know which long tail keywords will work and which ones won't. Research into the keywords will grant insight into if a keyword will or won't work and if a profit will be made in the SEO campaign.

A simple way to think of long tail keywords is to consider why if your search is more specific, the results shrink by a large amount but so does the amount of people creating content for that search. This is because the results are a measure of the competition for that particular phrase. This goes for organic search results and PPC results as well through Google AdWords. Any generic searches get a lot of competition, which means more money spent on your campaign and low conversion rates because of lots of marketers using the same keyword. A wise decision for an SEO expert is to stick with the smaller keywords and grow it through great SEO writing. There's no question that long tail keywords helps your rankings organically in Google so working with long tail keywords is the best way to start your first website.

You might wonder why someone would want to buy so many keywords that only bring in little traffic. It's simple if you can understand that with less competition, you can rank well on long tail keywords rather than short tail keywords already used by many marketers.

If you need so use some resources to find some long tail keywords, you can try the Google AdWords keyword tool or the program I use, Long Tail Pro a great keyword research tool. Both of these tools can help you in driving a large amount of traffic for less popular keywords. Lastly, remember that content is king! If you want to draw great traffic to your site, no matter what keywords you will be using, you will need to hire an SEO copywriter who knows how to add keyword density to your blog posts and write-ups while informing the visitor to your site what the site is about and where they can buy your product.

All things considered, you can expect to make a nice monthly income with a well planned SEO campaign. The long tail keyword is your friend, so use it wise and effectively!
Less popular keywords means less competition which makes it easier to rank your website in the top ten spots in Google where all the real money is. But remember that the greater the potential risk, the greater the potential reward so try to draw the line on what makes a search too popular or too sparsely searched to be profitable.
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Comments

Nov 7, 2011 5:19am
Sun-Scribe
Thanks for the info on what a long tail keyword actually is.
Nov 7, 2011 7:27am
austinjohnfurey
No problem, I'm glad it was helpful. If you have any questions on long tail niche research and criteria I use for profitable ones let me know! Always happy to help.
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