When a woman applies her makeup, the first step is the foundation.  It is the building block for your entire look.  Even the most beautiful application of eye makeup and lip color is worthless if the foundation is a disaster.  Flawless application of foundation can make a woman look like she is years younger and like she has perfect, flawless skin.

Despite how important flawless application of foundation is to a woman’s look, time and time again women make the same mistakes over and over with the application of their foundation. Some of the biggest makeup mistakes made by women stem from either picking the wrong foundation or applying it incorrectly. If you avoid these common mistakes when it comes to picking and applying foundation and instead follow the suggestions for how to correct the mistakes, you will have a flawless, beautiful skin and a perfect start to your makeup application.

Picking The Wrong Shade

A foundation must always match your natural skin tone to ensure a flawless application.  Therefore, the key step to beautiful skin and a flawless makeup application is to ensure that your foundation is the correct shade for your skin color.  Make sure that your foundation is neither too light or dark and that it has undertones that matches your skin color.

Foundation That Is Too Dark
Most women choose foundations that are two to three shades darker than their skin tone thinking that it will act as a bronzer, but instead it results in a comically unnatural look. It is vital that you choose the correct shade to ensure a natural look.

Foundation That Is Too Light
If you pick a foundation that is too light, you will end up looking washed out or like you did not properly rub in face lotion.

Picking The Wrong Undertone
People typically have either pink or yellow undertones in their skin tone. It is important that you pick a foundation with the same undertones as your skin.  If you have pink undertones, be sure to pick a foundation with pink undertones.  If you have yellow undertones pick a foundation with yellow undertones. If you don’t focus on picking a foundation with the proper undertones, it will look unnatural and caked on.

How To Find The Proper Shade of Foundation
In order to ensure you have the perfect foundation for your skin tone, test several different shades of foundation along your cheekbones and jaw line in natural light.  Pick the foundation that disappears into your skin. If you need assistance in picking shades to test out, consult with a beautician.

Using Cakey Foundation

Many women purchase cakey foundation thinking that it will help to cover skin imperfections, instead you end up looking like you are wearing a mask--not a good look!  Instead of picking a cakey foundation, you should choose a light, liquid foundation for a flawless look. In order to cover blemishes and skin imperfections, focus on the concealer instead. To further avoid a cakey look, apply moisturizer prior to applying your foundation.

Applying Foundation Incorrectly

Applying Too Much Foundation
While it may be tempting to apply plenty of foundation to cover imperfections such as acne, scars, and dark circles under the eyes, it does not cover these imperfections but instead draws attention to them by causing a cakey, mask-like look.  The better way to conceal skin imperfections is to use a concealer that is light and creamy and designed to cover blemishes.  Depending upon the severity of the blemishes you are trying to cover, concealer can be applied before or after you apply your foundation.  Use concealer prior to applying foundation in order to cover small pimples and blemishes. If you are looking to cover more in order to cover more prevalent imperfections such as dark circles under the eyes, apply concealer second.

Foundation Line Along The Jaw
Many women fall into the tell tale line along the jaw in which they either do not have the right shade of foundation (see above) or they have failed to properly blend their foundation.  Because the neck is often a different shade from the face and chest, it is important to blend foundation into the neck with a makeup sponge to ensure uniform color.

Not Blending Foundation Enough
It is vital that you blend your foundation properly.  Blending is not only necessary to prevent the dreaded line along the jaw, but it is also important to prevent your face from looking like a mask. To blend foundation, start blending at the forehead and slowing blend all over your face while moving in circular motions.  Take extra caution to blend along your jaw line and hair line until the foundation lines are invisible.  To blend foundation you can use your fingers, a makeup sponge, or a foundation brush.