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Make Money On InfoBarrel With The Amazon Affiliate Program

By Edited Mar 30, 2016 19 38

A lot of people using InfoBarrel think that the only way or the best way to make money is through the contextual advertisements provided by Google. I contend however that making money on InfoBarrel with the Amazon Associates program is just as lucrative if not mores o if you simply plan your articles the right way.

For this tutorial and case study I'll be referencing my article titled The Best Travel Mug To Keep Coffee Hot For Hours which I wrote specifically for this case study. I didn't even really use any tools to select that article title either. Many people rely totally on SEO keyword tools to choose titles but everything you need to do well is available for free assuming you're willing to use your head a little.

Amazon Tip #1 – Promote A Good Product With Lots Of Reviews & Customers

Best Travel Mug Reviews Of The Thermos Stainless King
You have to promote a product that is actually good and has a lot of positive reviews and has a lot of potential customers. Well, you don't have to go for a product that has a lot of potential customers but it is nice. I chose a travel mug because most households have multiple travel mugs and people are always replacing them.

Also, people who have travel mugs are always looking for something better so why not title the article "best travel mug". I also deliberately chose to leave the branding out of the article title because I don't want people searching for a particular brand or item title because next year there may be a better mug for sale and I will want to simply edit this article rather than have to create a new one. After all I will be promoting this article so why would I want to throw that effort away when this product becomes obsolete.

You can't just title your article "best travel mug" – well you can but I contend that you shouldn't so I went over to Google's search page and typed best travel mug and Google instant suggested the long tail "to keep coffee hot" so I added this to the tail end of my article and added as a personal preference "for hours" for clarification purposes to searchers in the search engines.

Ideally a searcher will search for "best travel mug" and my article will come up. The title will tell them why it's the best travel mug because I added the "keep coffee hot for hours" on the end of the article. When stacked up against other articles in the search results a searcher may choose to visit my article because they know why this is the best travel mug right up front.

This product also is truly one of the best if not the best travel mug on the market today. My article title is not misleading. I went to Amazon and found what I consider to be the best mug out there based on the customer reviews, product description, and from personal experience. I do actually own this mug and would recommend it to every single person I know. It is the best in my opinion and the customer reviews on Amazon reflect that too… all 200+ of them.

Amazon Tip #2 – Do not rely on the Amazon widget to capture sales.

Generic Amazon Widget
Widgets and sidebar options convert very poorly. They are convenient but they are not to be relied upon. Instead use contextual links to the product or to the product category.

InfoBarrel does not want you to link out to affiliate products in great quantity so keep your links to a minimum. Often times less is more anyway. People click on pictures of products so include a picture of the product in your article strategically located next to a contextual link, that hat way you can make one link spanning the picture and the text as I did in case study article. Note that the picture to the travel mug and the text link next to it is one big link to Amazon.

Taking the contextual link a step further, always make your contextual link stand out. I typically make sure it's underlined, as many people are used to links being underlined this won't look out of place on your article, and I bold my links that I want people to click on.

You'll note that there will be links sprinkled throughout your article going to overview pages on InfoBarrel automatically, by making the links you care about bold the auto-generated links will not be noticed as easily by a reader.

I also make my Amazon link point to a new page by including the target="_blank" tag to the link and I tend to include the rel="nofollow" tag manually in the HTML editor because I usually link to products using anchor text that I want to rank for myself.

When people read a helpful article on exactly what they are seeking information on they will be very inclined to click on strategic affiliate links which are contextually built into your article body.

Amazon Tip #3 – Strategically Link From The Top And Bottom Of Your Article

Picture Included With Link
If you look at my case study article you will see that I introduce the topic and then link to the product contextually and with a picture near the top of the article (the picture and the text is one link). I then talk about the product and at the very end of the article I link to it again contextually but with a different twist. In this case I reference the price and why it's a good deal compared to traditional brick and mortar retailers.

I also reference the many positive reviews of the product again so that people may click through to look at the price for themselves or to read through the customer reviews which I mentioned. If the product is good you definitely want to play up the reviews because people shopping for an item always want to read what other previous customers have to say about the item before buying themselves. This method will get you a better click through rate.

Amazon Tip #4 – Run Split Tests

Basic A/B Split Testing
This is more advanced and even I don't do it all the time. Run split tests to see what works. For this article I setup a two tracking IDs which are only used on this article. I included the first tracking ID on the upper link and the second on the lower link. After I get a good deal of clicks on my link I should be able to see which link is converting better. The one that isn't converting well I can alter the link text or the surrounding paragraph and see if it helps my clicks and conversions.

If the lower link is getting very few clicks then I may consider making a signature and moving the affiliate link to the signature box which is above the fold. Although the sig box is in the sidebar it may convert better simply because it is above the fold.

Because InfoBarrel doesn't want affiliate links plastered all over the place I don't recommend placing more than the two links on your article but if you were doing this on your own site that decision would be up to you.

Amazon Tip #5 – Drive Traffic To The Article

Drive Website Traffic
On InfoBarrel one of the rules is that you shouldn't be making every article you publish an affiliate based article. The site owners want a mix of articles published where many articles are not actively promoting anything. This is fine and you should take this to heart and create a handful of short articles for InfoBarrel which do not link to the affiliate product but link to your main Amazon article. These are what are known as internal links.

My main coffee mug article linked to above in the "money article" and I will now publish a small handful of article which link to it on the topic of travel mugs. This diversifies my article library so that they are not all affiliate articles and also shows the search engines the importance of the "money article" due to the internal links pointing at it.

Once you have some internal links pointing at it then you should promote the article off site by throwing some simple bookmark links at it followed by some article marketing. You may not have to do too much work in the promotion department but the more you do the more benefit you will experience.

Amazon Commission Tiers
As many people note with Amazon the affiliate commission rate is low but that is only if you are not selling many items. If you are actually diving clicks to Amazon you will easily sell many items every month and your commission rate will increase from 4% to 6% and eventually to 7% and higher as you start selling even more items.

As I start driving traffic to this post I will start selling these mugs but I will also start selling other items that people buy at the same time. Each item counts and each will bring me closer to the next commission tier and as your commission tier increases, selling more Amazon items gets more and more lucrative – it's like a snowball effect in monthly earnings.

This coffee mug sells for roughly $23 and a 6% commission you are only making $1.38 per sale but once you get your monthly sales to the point where you're at the higher commission tier you can start selling expensive items that retail in the hundreds and start pulling 8% commissions on everything. Sell one $300 item at an 8% commission and you are making $24 a sale. It's definitely worth it to build your way up the commission tiers and the only way to do that is to start learning how to use Amazon to your advantage and start selling more products.

In the near future I'll follow up on this monster Amazon article with a follow-up on this case study and a description of how I promote the article as well as an update on how lucrative the Amazon article is doing. I hope you find value in this – make sure to stay in touch in the comments below and sign up for InfoBarrel if you haven't already.


Jan 8, 2011 6:41pm
Great idea's Chez but everyone made me take out my linked pics, against the rules. I think it's because it opens an area where people will start using affiliate banners and we don't want them messing up the clean site. I could be wrong but I linked to some pics and got a quick don't do that response. Great article though other then linking the pic.
Jan 8, 2011 8:50pm
We aren't supposed to use picture or banner links in the signature box but I haven't seen any reason not to link an ordinary picture in the body of an article to a url. This is almost always standard when linking to a product.

If need be this can be omitted but when the link text and the pic are sitting side by side in the article body I can't imagine why the pic shouldn't be included in the link.

I will definitely change my practices (and the text in this article) if I find out definitively that Admin doesn't want us to do this. Thanks for the heads up.
Jan 8, 2011 8:41pm
Thank you for sharing, Chez!
Jan 8, 2011 8:51pm
No prob Mommy3 - expect a major update to this article in a few days.
Jan 9, 2011 3:35pm

Thanks for this article. I am new here but have a fair amount of experience affiliate marketing. Your tip seemed great from affiliate marketing on a view along with showing a good idea of how to tailor things for info barrel. Thanks a lot for your awesome article.
Jan 9, 2011 8:50pm
No problem Gene, I plan on expanding this tutorial either here or in a part two in the future - I hope it helps you and many others.
Jan 9, 2011 4:19pm
Hm. The idea to link the pic is very good. How do you make the pic clickable in the article? I wrote an article that just had a chart I wanted folks to see but I didn't know what to write to make it come out in the article and not in the images box.

I love Amazon. I am doing well w/it and it's exciting. Last month I sold 2 things over $400!

Here is my question. I figured out on Amazon where to click to look for how many overall clicks my different IDs get. But, I cannot seem to figure out which category is the box on IB? When you look at your "link-type" report, what is InfoBarrel?

What do you think about changing your contextual links if you are getting a lot of clicks, but never any purchases? I have one link that gets clicked a lot, but never purchased. I though about changing it, but it's getting clicks, so there's something attractive, but maybe it's just not the right item. Any thoughts?

Good article Chez. Keep it updated. I'm definitely interested. I still need to work up an income report for December. It included Amazon!
Jan 9, 2011 9:01pm
A lot of things to address in this comment...

Once you get your picture situated in the article where you want it just click on it and an option will be to add a URL link to it. Alternatively you can go into the HTML code of your article and code the link in yourself. In my example case study article I went into the code to insert the link code manually. I'll see about adding a screenshot to illustrate what I did exactly.

Expensive sales - that is where the money is for sure. :)

To see what tracking code is used for the Amazon box in the sidebar go to your IB profile and click "manage my account". Under "My Data" you'll see a line that lists your Amazon tracking code. This is the code used in the Amazon Box - you can change this any time you want. The Amazon box uses your tracking ID 75% of the time unless I'm mistaken. Someone chime in if I'm mistaken on that.

If you have a contextual link converting into clicks but not sales then I would first change the page it is pointing to to a different product or category page on Amazon. If it still isn't translating into sales then I would start changing the link text or the lead-in to the link text to give people more of an idea what to expect when clicking a link. Sometimes if someone doesn't know they are clicking a link to Amazon they will click away immediately but if you know it's going to a product page then you may get fewer clicks but a more receptive audience to those clicks.

I look forward to reading your report JP - Good luck in the New Year!
Jan 9, 2011 6:13pm
I'm saving this for future reference, seems like the ticket to success with amazon and thanking you for sharing it.
Jan 9, 2011 9:03pm
You are welcome Veto - look for more to come shortly and hopefully I'll get to dressing this article up with snazzy pics and helpful formatting too. :)
Jan 11, 2011 1:56am
I would love you to explain the affiliate tier's on Amazon or just point to a related resource - because I am also very interested and just started a kind of Amazon affiliate experiment. Thanks a lot for the info and case study.
Jan 11, 2011 12:59pm
I just added a picture resource LS - I will elaborate more on it later but I think the pic explains itself. If you ship X amount of items in a month you get the cooresponding commission rate for everything shipped in that month.
Jan 11, 2011 8:10pm
Thanks a lot. Now all is clear for me. So it is a monthly tier that you have to build.
Jan 12, 2011 9:59am
Great article.
I see I have a lot to learn. All the trackingID from Amazon/google/etc...oy.
Jan 18, 2011 4:16pm
One of the first items I sold through the Amazon Affiliate program was a Physics textbook. Additionally, the person ordered the study guide booklet, as well as, peach scented soap. Go figure!

Most important, it counted as (3) items sold... (4) sales later I was into the 6% tier that month.

Great article Chezfat.

Thanks for sharing your approach...

Feb 4, 2011 1:08pm
Great article Chez! I'll be interested in doing some Amazon Marketing soon. This'll come in quite handy.
Feb 17, 2011 7:10pm
WOW! All this sounds so good, just waaaayyy over my head...
Mar 30, 2011 12:32pm
Oh no, don't think like that - it's really simple. Just drop links to Amazon in your articles and you slowly start building commission based sales. Don't let the details scare you away.
Mar 9, 2011 2:30am
Good tips worth taking into account and trying in action. Thanks!
Mar 30, 2011 12:33pm
Hope it works for you, just stick with in context links to products and don't rely on the automatic Amazon widget and you'll do better. All the rest is just details.
Mar 29, 2011 11:27pm
Any updates on this one Chez?
Mar 30, 2011 12:34pm
Hey Finance, I've been following up on this in the forums on a thread, last update was a couple days ago. I also have a followup on my blog which you can check out. I'm due for another big follow up but haven't started putting it together yet.
Mar 30, 2011 3:26pm
I will pay attention closely because I cannot seem to "link to Amazon products" successfully. I always get "redirected" to a "broken link of some sort".Of course, I am always in a hurry right now but I will mark this and strive to have more patience with it. Thank you for the information.
Mar 30, 2011 5:47pm
No problem - if you are really having trouble figuring our how to create an Amazon Associates affiliate link then check out YourTube - there' a bunch a videos there showing you exactly what to do in a few different ways. Once you figure it out it's really easy.
Apr 18, 2011 11:47pm
I think you are the Pat Flynn of Infobarrel, Chezfat.
Apr 19, 2011 1:22am
Haha, love the comment Cort. :) Pat's good company to keep so I'll happily take that as a compliment.
Apr 27, 2011 10:51pm
This is a great tutorial and easy to understand. Thanks for sharing!
Apr 28, 2011 2:08am
You're welcome Donna, hope it helps.
Apr 29, 2011 7:37am
Amazing article. Great advice for newbies (like me).
May 19, 2011 8:44am
Great info! Thanks, gonna try get some Amazon affiliate programs up and running soon.
Jun 4, 2011 7:15pm
Thanks so much. I paid for a niche blogging course and I learned to use the widgets. I never got any sales and now I know why! Thanks for the info!
Jun 4, 2011 8:39pm
Very helpful article. I learned a lot. Thanks for explaining this so well.
Aug 2, 2011 2:31pm
That was very helpful. I've been around (other places) for awhile, but have just now decided to get serious and this was a GREAT help.
Nov 8, 2011 8:08am
Thanks for sharing.
Feb 26, 2013 9:32am
Nice article brother, and apparently well read... look at all these comments! I agree that amazon is as good or better than google. It is way easier to get an account as well. Thanks for a great article. Peace
Jul 17, 2014 2:46am
Thanks for sharing this information.
Sep 12, 2014 10:26am
Chez, can you please explain this part of your excellent article: "I tend to include the rel="nofollow" tag manually in the HTML editor because I usually link to products using anchor text that I want to rank for myself." I think I understand the "no follow" link, but I don't know what you mean about a separate link? Are you creating an additional link other than the amazon one?
Jan 7, 2015 2:02pm
Incredibly useful along with everything else in this series:

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