It is important to always remember that people tend to buy from persons or places which they trust. Trust is something emotional. However, businesses are able to quantify this even though it may sound strange. You can build trust and you can track the trust which you have built over time.
Giving is the only way of building trust. This does not mean specifically giving away physical objects. Giving includes:
- Providing quality content
- Providing a good looking solid website / blog
- Staying consistent over time with the actions which you do
- Staying consistent over time with words which you have spoken and promises which you have made
- Giving away free things, either physical objects or digital products or services
Such actions will over time build an enormous level of trust between your customers and yourself, which increases the value of your word and therefore your recommendations, which in turn increases your sales.
Next, it is important to spend all the energy of building trust with the correct audience. It would be silly from the point of view of business to build trust with people who do not have money to buy your products. Thus, it makes sense to spend some time thinking about the people who you plan to sell things to. Realizing what they think, what they like and places they like to visit are all factors which are essential to your success.
Choosing a product is the easiest of all the other jobs which you have to do. Products can be either your own, where you are responsible for everything related to the product or service or products can be affiliate products. I will focus on the latter as this is the purpose of this article.
Affiliate products are plenty and are nowadays available from many websites and can be things like books, DVDs or many other products. So this makes it really easy for you to focus on the actual job of selling, while the products and their handling and shipping are all taken care of by the owner.
The two places easiest to start with are:
- Clickbank – they offer only digital products and are most famous for people making money there selling books.
- Amazon – originally a company selling books, now Amazon sells all types of products.
Note that there are a lot more than these two and a basic search on Google on this topic will give you many results.
Most important is not to get distracted. Pick one or two maximum and focus on your selling. Once you are selling and making money you can later check to see what alternatives there are and if there are ways to optimize your business. But to start with – pick something and get started with making money online.