Adsense Tips to Increase Your Earnings
Are you not making as much money from Adsense as you had hoped? Here you will find a few useful tips to help you increase your ctr (click through rate) and start earning more money from your ads.
First I would like to explain a little about why many people are saying "adsense doesn't work" and "you wont make much money with adsense" and so on.
To start with I will tell you it does work and many people are making a lot of money using Adsense but you have to know how to use it properly.
(please note here, Adsense have introduced interest based advertising which will change things in the long run, but it is still worth applying the tips in this article to improve your earnings)
Adsense ads are targeted to your content, what you write determines what ads are displayed on your blog, site or webpage. Even with the new interest based advertising, you will still want your ads to be relevent to your content.
Adsense ads have different values, different topics pay different amounts.
Google pay their publishers more money for targeted traffic, to make more money with adsense you need to send targeted traffic to the advertisers.
The following steps will help you learn how to send more targeted traffic to google, increase the amount of clicks you receive and improve your adsense earnings.
Things You Will Need
An adsense account
How to get Ads that Match your Content
This first step is quite easy. Google crawls each page you are displaying ads on to find out what that page is about. Google then display ads that they think match your content.
So how do you tell Google what your content is about?
Firstly, stick to one topic per page, on a blog this means displaying only one post per page, having a blog with many different posts all displaying on the home page and all on a different topic will confuse Google and you will get unrelevent ads.
Secondly, use your title to describe what your content is about. This might seem like a no-brainer but you will be surprized at how many posts are titled "my thoughts" or "what I did at the weekend" etc. How many advertisers, do you thing are bidding on "what I did at the weekend"?
Use descriptive titles, focus your content and give google something they can work with. Bear in mind there are just some topics that there are no ads available for and you will not get relevent ads for that subject. A good way to check out if the topic you intend to write about has ads available is to google it, if there are many ads displaying on the search results you then know there are ads available.
These simple steps should improve the relevence of the ads you are displaying.
People do not Like Ads
So don'tt make your ads look like ads, they wont get clicked on. Anyone who uses the internet regularly knows what an ad looks like and there is a general tendency to ignore ads that stand out or are too obvious.
For blogs and websites try to blend your ads in to your sidebar and content, go into your adsense account (do not just change the code yourself, google's terms of service do not allow you to alter the code) and use the options available to adjust your ads.
Remove the border from your ads or match it to your background colour, match the ads background to your background also.
Make the ad text colour match the text on your site and change the colour of the ad title to the colour you use for the links on your site. Doing this will make the ads fit in with your content, which in turns makes them look less like ads.
Play around with this step and experiment until you have your ads matching the rest of your content. The less obvious the ad the more likely it will get clicked.
Nobody is Looking For Your Ads
So dont hide them, if you have your ads tucked down the bottom of your page, they are less likely to be found. You want your visitors to be able to see your ads. Put them above the fold, the top left sidebar is where most readers will look first and also above your content/title. As you have by now already adjusted your ads to look like your content they will blend right in, so they wont look out of place and visitors will be more likely to read them and click on one that interests them.
Less is More
Google ads are sorted by highest paying first, the very first ad that displays on your page is the one that will pay you the most if it is clicked and the ads decrease in value from left to right down the page after that.
This means that if you have three ad blocks on a page, one in the top left of your sidebar, another in the center above the content and one at the end of your content, the very first ad in the block on your left sidebar is the highest paying and the very last ad in the block at the end of your content is the lowest paying.
Why display many low paying ads? It is a fact that many new visitors to a site do not read all the way to the bottom of a page, visitors who read the first line or two and find they are not interested in the content will be looking for a way out, if your ads are targeted, which they should be, having a few ads well displayed near the top is offering them a choice of places they might like to go. So ok they may not have liked your content but at least you made money if they clicked your ad to leave.
Visitors who do like your content and do read all the way to the bottom could click your ads, if you have them at the bottom, but we already know these ads pay less, so why put them there? instead why not put a link to another related article of yours that they can click through to instead, keeping a visitor on your site longer also increases the chances of them clicking an ad but with the benefit that they may also return to your site again.
Experimenting with Ad Blocks
As I discussed before, ads that look like ads get clicked less often, so too do ad blocks that stand out as advertisements. Think about which blocks you are displaying, do they look like an ad block or just like a list of links? Google offer many different types of blocks and it is well known that some get a better click through rate than others. So if you are seeing a poor click through rate, change the type of ad block you are displaying. Try a new one out for a week or two and see if it has a different result. Keep experimenting with this step until you find what works for your site.
Use Channels to Track Your Clicks
In your adsense dashboard there is an option to select a channel for each individual ad code, this is really easy to do and you can put a specific name on each block you use so you will be able to track which blocks are getting clicks and which are not working. Set up as many channels as you need, you can add and remove them from your site as you need and they will help you get a much better idea of your ads performance.
Earning More with Adsense
Using the above tips will help you to learn more about your adsense performance and experimenting with these methods can increase your earnings, you should keep notes on the changes you make so that you can refer to them later on.
Different things will work for different sites and there is no golden rule to adsense, your click through rate will depend on your topic and your visitors, where they are coming from etc, social traffic from sites like stumbleupon is considered untargeted traffic and is not usually the traffic that click on your ads whereas targeted traffic, traffic that comes from a search engine tends to have a much higher click through rate.
Optimizing you site for search engines brings the profitible traffic, this SEO experiment I conducted over the course of a few months shows the effect targeted traffic had on my adsense earnings.
Tips & Warnings
None of the steps in this How to Guide violate Googles TOS (Terms of Service)
If you are considering any other ways, not mentioned above to increase you earnings, I would advise you to check out Googles TOS first, violating the TOS could lead to you being banned, so be careful before you do anything you are not sure about.