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Make Your Content Matter

By 23 33

When writing it’s easy to slip into the mindset of writing what you think your audience wants, writing for search engine optimization, or trying to make a quick pitch to sell something. Those tricks won’t work on me, and I’m certain it won’t work on my smart readers. Juice up your style by following the steps below.

1. Be passionate about your subject

Have you ever read an article which kept you glued to the page to the very last word? There’s no question that the author was passionate about what they were writing about. This doesn’t mean to only write about what you know. The Internet is filled with new things you can learn about, not to mention, readers love to follow someone learning or trying something new, it’s vicarious living, and it’s a blast!

2. Use vocabulary

A blank page is an empty canvas on which to express your thoughts. If you went into a gallery and only saw yellow canvases with a wooden border on display, chances are you would get bored quickly and go in search of something that challenged or broadened your thinking. Use the palette of colors to elicit the response you desire.

3. Be a unique voice

Your writing voice may get lost in the crowd if you echo what has already been said. There is no one who has your exact point of view, and this is a huge benefit to readers. When giving your honest opinion in writing it rings true through every word. This builds trust between you and your audience, which will keep them coming back.

4. Make your content relevant

Giving a dog a bath routinely keeps them smelling nice. What does that sentence have to do with improving your writing? That sentence has nothing to do with writing at all. When you choose a topic to write about keep the information focused on that topic. When a writer slips in and out of subjects, it’s a waste of time to the reader, and you can lose their readership in an instant.

5. Give an action step

An article will linger in my mind if I’m invited by the writer to take an action that will improve my life or the life of someone I love. The action should be something that the reader can do immediately like writing a list, changing a point of view, or reading another article you have written. Action makes a memory, and memories will beckon repeat readers.

When you write in your true, passionate voice, with broad strokes of vocabulary and relevance to your topic, it will influence your audience to take action and maybe help you make a buck.

Writing Tools: 50 Essential Strategies for Every Writer
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May 20, 2014 11:22am
Another good article. Thanks.
May 20, 2014 4:09pm
Thank you for your kind remarks! :)
May 30, 2014 8:06pm
Thank you, I am new and this was very helpful :)
May 30, 2014 9:46pm
I'm delighted to have helped! :)
Jun 7, 2014 8:20am
Your article included unique ideas to writing. I liked numbers 1, 3, and 5. Your ideas gave a fresh twist to how people can write. Thanks.
Jun 7, 2014 9:02am
Thank you so much for your comment Freckles. :)
Jul 2, 2014 3:47am
Hi, I'm totally new here but I've already read two of your articles and they're both great. Thanks
Jul 2, 2014 7:35am
Thank you! I know you'll do great!
Jul 3, 2014 12:29pm
Great article! Thanks for the tips!
Jul 3, 2014 4:01pm
You betcha!
Jul 13, 2014 6:44pm
Jul 13, 2014 7:14pm
You're welcome!
Aug 7, 2014 2:20pm
I am new here thanks for sharing!
Aug 7, 2014 5:42pm
Glad to help! :)
Oct 1, 2014 10:34am
I've just read two of your articles that you wrote for IB University. I found them very helpful and really got me thinking about what I want to write and how. Thank You
Oct 1, 2014 4:28pm
That's wonderful, AzyT8j4g! Welcome to the writing club! :)
Dec 8, 2014 11:28am
Your article is fantastic and very helpful and now I would really like to write. Thanks for sharing!
Dec 8, 2014 6:30pm
Thank you, Asghar71! Happy writing!
Dec 29, 2014 2:29pm
Thank you for the tips.....happy new year!
Dec 30, 2014 6:44am
Happy New Year to you and happy writing!
Apr 5, 2015 3:22am
There's the need to consider the focus subject in every message of an article.By having time to read useful materials in order to be successful in doing writing job,there will come a time you can be an expert and be a great writer.Your article is useful to all readers.
Apr 5, 2015 7:21am
Thank you jsecligen, I agree, there does need to be a clear subject in an article. I wish you the best of luck in writing!
Aug 4, 2015 3:40am
Thanks for these tips.
Aug 4, 2015 3:40am
Thanks for these tips.
Aug 4, 2015 5:26am
You are so welcome!
Sep 20, 2015 2:07am
I'm a newbie and I found some great information in your article. Thank you.
Sep 20, 2015 7:48am
I'm so glad, Imola! Welcome to Infobarrel! :)
Oct 7, 2015 5:03am
Oct 7, 2015 5:34am
I'm glad I was able to help! :)
Mar 3, 2016 2:52pm
This is great. Thank you. Just what the doctor ordered...ammm I mean my muse. I have been very discouraged about my denied articles, but this has empowered me to continue with my quest of becoming the number one writer on this site. Thanks a million. :-D

Also, I have just completed my first book of poems and need help publishing it. Any ideas, anyone?
Mar 3, 2016 5:15pm
That's wonderful on all counts! You can self publish through Amazon here's the link https://kdp.amazon.com/ Happy writing!
Mar 3, 2016 5:38pm
Thanks EB (hope you don't mind me calling you that). I'll check it out.
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