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Making Links Work for Your Content

By Edited May 24, 2016 1 0

Links are a wonderful way to connect one or two articles of content together. A reader cannot resist clicking on a link within any given article. When you have links you are gaining one or two page views for every search engine optimization read that you receive.  A reader that finds your quality article and clicks the link inside of your subject matter is joined with another page of content that should add to their reading experience. Make a link work for your reading content.

Links are important for several reasons within your content. You have built a link to connect different content to each other and build up page views as well as supply your reader with more relevant information. Whenever you create new content with a link, you are guessing that the link will work correctly. The link will work when the reader clicks on it and they will be moved to the correct landing page that you have created. If this doesn’t happen it can cost you with your writing in more ways than one.

Making links work for your content or article substance is important and vital to gaining page views and a reader enjoying their experience. Make a link work for your content in a positive way by performing some dos and don’ts for linking one piece of subject to another. These are crucial dos and don’ts for links;

Does the link add value to the readers experience if you are using a site other than one of your own for the link-this is important. Don’t add a link if the reader is not getting relevance from it. For an example, if your article content is related to show dogs, don’t link to information about auto carburetors. Make certain the link information, whether to your content or others, also relates to the information the reader is interested in. If using outside links, don’t assume the information is there and okay. Make certain the reader has a great experience so they will return again and again for your quality content and a great experience. This is extremely important in making links work for your content. 

Make certain the sites load time is good-although your site is loading great, make certain an outside source has the same great load time. Slow load times will lose you a reader and repeat customers. Make a link work for your content.

Never break a promise with a landing page-if you are promising your reader a certain content type or experience, make certain that it is delivered. Don’t make promises that you don’t keep trying to make links work for your content.

Avoid overuse of ads when linking-don’t overload a readers experience with a bunch of ads. When they link to content, they want to see content and not ads. Make a link work for your content. Ensure that ads don’t take away from their wonderful reading experience attempting to make links work for your content.

Don’t add links to the same article-adding links to the same article is not the experience the reader wants. Your links should be to articles that are related to the content and add more information to what you have already supplied. Make a link work for your content.

Check your site for various browsers when linking-this is one that  a lot of people miss. Some authors don’t realize they have a problem with their links in alternate browsers until a reader reports a bad experience. Ensure your site or links are okay with a variety of browsers.

Avoiding asking the author if they want to leave the page multiple times-this is annoying for any reader. Asking them continually if they are sure they want to the leave the page. If they have linked to leave the page, let them leave. Make a link work for your content.

Try to be unbiased with links-a great example is a product review article for being unbiased with links. When you are doing a product review article it’s fairly easy to become biased with your information. Try to be as unbiased as possible when linking. Link to other content related to your product or review. An opinion that doesn’t agree with your assessment, this is okay. If the link is a good one try and include it regardless of the opinion when making links work for your content.

These are great dos and don’ts for linking to other articles or adding back links for your article content. Make a link work for your content. Try and follow these to make certain the outcome of the readers experience is a great one when using links in your article content and trying to make links work for your content. 



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