Trust, in business, is something that everyone grows to appreciate.  But inevitably someone along the way will try to violate your trust.    And who you trust will mean the difference between becoming successful and being very disappointed. 

I know a sweet older lady who dreamed of starting her very own antique store.  She wanted to call it the “Antique Boutique.”  She requested guidance from two people who were already in the business.   The only problem, both of them just happened to be antique distributors.  You may have already guessed what happened, each of them told her that her business strategy would be a success and that she should pursue her dream.  The dreadful reality is that the business idea was a total lemon, and she lost a boatload of cash.  From this ill-fated story we should learn two things. First, do not take suggestions from dishonest individuals.  And next, don't take recommendations from anyone who has a vested interest in lying to you.  Otherwise, your antique dream could turn into an old nightmare.

But not all businesses that hit rocky roads are doomed to failure.  If you have a viable business plan and you have a good business advisor then a little bit of difficult times doesn’t mean that you need to close up shop.

If you get to the situation that your bank account threatens bankruptcy then you may just need to acquire some cash, in order to pull through the difficult times.  In order to prevent a situation where you run out of money again I recommend the 115% rule.   The 115% rule is based upon on the problem that there are always more expenses that you will expect  there to be.  And, not only that, even the expenses that you expect will cost more than you plan for them to cost.

The first step in the 115% rule is to determine how much you expect your intended business pursuit should cost, next, add another 15%.  Your final result is the amount that you will want to borrow.

When considering borrowing some extra money there are two main options, the business loan, and the business cash advance.  I assume that you are already familiar with the headaches and heartbreak involved with business loans, so I would like to tell you about an alternative to the business loan- the cash advance. 

A cash advance is different than a loan.  Instead of demanding that you pay the money back at set times, like a loan, a cash advance just demands that a percentage of the money that your business earns from sales is taken off to pay back the advance. 

In any case, however you go about obtaining money, you will likely need more of it than you originally thought, so my advice is sticking to the 115% rule, and take out some extra dough before you run out.