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Market Samurai - The Ultimate SEO and Keyword Research Tool

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By Edited May 18, 2015 1 16

Market Samurai is a multipurpose Internet marketing tool. It's primary strength lies in keyword research and analysis, as well as analysis of your top competitors in Google. The software uses Adobe AIR, making it available to all computer platforms, whether that be Mac, PC, or Linux users. I use Market Samurai before writing any article, to best understand what keywords to target, what my competition is like, and what earnings potential the article has. Market Samurai is not without its weaknesses, but I find these are far outweighed by its strengths. The software is constantly being improved and updated, free of charge.

There are eight modules currently available, with the ninth one (for Google AdWords) soon to be released.


Rank Tracker Module:
This module tracks your ranking in Google, Yahoo, and Bing for an unlimited number of domains and keywords. It charts your progress over time, as well as displaying your page rank and the number of backlinks pointing your way.

This tool, while extremely useful, can take a long time to update if you are tracking a large number of domains or keywords with a high search-depth (top 1000, instead of top 10 or top 20 etc).

Keyword Research Module:
This is my favorite tool - while all of the information you can find with this module you can find with free tools, the ability to sort for different factors and seeing many different metrics simultaneously I find invaluable. For example, you can filter out terms based on the number of daily searches, the amount of traffic the top ranked page in Google can expect, the number of competing webpages, the AdWords click-through rate, and more. This allows you to be extremely specific, and find keywords that you can easily compete for the top spot with.

In this example, the data is organized based on the top AdWords Click Through Rate (for the highest-paying ad for that keyword, so your on-page CTR will be somewhat higher)


SEO Competition Module:
This is the most fun module. Expanding on the keyword research tool, this module is what I think sets Market Samurai apart from other tools. Here you get a complete breakdown of the entire first page of Google results for a keyword. It displays metrics for the most important parts of Google's ranking algorithm: domain age, page rank, number of indexed pages, 3 types of backlinks, and on-page optimization (title tags, subheadings etc).

You are also able to analyze the competition's backlinks here: to view the anchor text and PageRank of every single link.

You can even add your own, custom URL to see how your page stacks up (see the image for an example of how my How To Get Rid of Raccoons article stacks up)

seo (28551)

Other Modules, Free Trials, and more!

The other modules you probably won't use as much as these three for article writing, but that isn't to say they're not useful. For a blogger, these other modules will certainly come into play and are worth investigating.

The great thing about Market Samurai is that it gives you a 12 day free trial, which is more than enough time to check out all its features and decide whether or not you want to purchase it. For me, it was a no-brainer. I use Market Samurai for the same reason we use vehicles instead of walking everywhere, it saves a ton of time and energy. There are also a plethora of training videos on their website, which are great for understanding keyword research and SEO even if you're not using the program.

If you are interested in purchasing Market Samurai, you can save $54 by signing up for the free trial and then purchasing. I would be honored if you would use my affiliate link, but if you don't want to, just go to www.marketsamurai.com.



Oct 1, 2010 4:21pm
This looks like a good tool. Thanks for the tips on using it. Great artilce!
Oct 1, 2010 4:39pm
Thanks Sookie!
Nov 30, 2010 8:37am
actually thinking of getting it in the next few days, will go through your link if I do and let you know :) tnx for the heads up on how to get the discount ;)
Nov 30, 2010 8:38am
Cool Maya, many thanks. You had might as well try out the trial anyway - MSam combined with KeyWord Academy would probably be unstoppable.
Nov 30, 2010 8:54am
yeah, that is what I was thinking LOL well... better said, hoping. Plus I might as well get it through your link, seeing you are proving to be a great competitor ;)
Nov 30, 2010 8:55am
ps... no way I can bribe you to stop writing now? hahahahahahaaha
Nov 30, 2010 8:57am
hahah sorry Maya - no breaks until tomorrow for me!
Nov 30, 2010 9:00am
yeah, I thought so ... Oh well, guess I´ll be one of the runner´s up, it being 3 pm over here already, will see where I get though :-s
Nov 30, 2010 9:02am
Regardless of the outcome, an impressive last day surge, and a great month for both of us I think.
Mar 4, 2011 2:00pm
Ii just started my trial...I'll use your link if I buy it. Still figuring out how to use it to come up with article titles quickly!
Oct 31, 2011 10:54pm
thanks for the support bmc - good luck to you!
Oct 27, 2011 10:29pm
Yeah, I am definitely looking into trying the Market Samurai trial. As much as I keep hearing about the value of keyword research, this would probably pay off.
Oct 31, 2011 10:54pm
While I'm totally biased, it's not a bad choice :)
Nov 1, 2011 6:07am
I did the market samurai trial, and then I purchased the full package. So, far so good, and your article reaffirms my decision!
Nov 1, 2011 7:55am
I couldn't disagree with the comments above, I've been using MS for a while now and it's awesome!.
Dec 16, 2011 3:39am
I heard Market Samurai was great. It seems like you agree.
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