Forgot your password?

Marketing Manger Job Description

By Edited Nov 13, 2013 0 0

The marketing manager job description is not easy to talk about because of it is very complex and varied. Employers looking for someone to fill the description will have many different attributes they're looking for and will need traits that will work well with their company's needs. After all, the correct person being sought is one that will be required to wear a number of different hats, work well with others, and provide leadership and direction to those around them. A closer look at and understanding of some of the responsibilities incurred, can perhaps provide a better base from which to begin the proper description necessary to attract the best candidates.

First and foremost it must be understood that the ultimate goal and measure of success will be how well the marketing manager gets the word out to the intended recipients exactly what his company is attempting to sell and why they should buy it. This is a bit of an oversimplification,but in fact at the core, this is what the job is all about. The plot thickens, when one begins to understand the varied and numerous parts that must be successfully joined to make certain the outcome sought is reached.

One of the first steps to be taken is to form a clear recognition of exactly who one is targeting. If it is a specific group then there is no point wasting time and money to be all inclusive. It will certainly be more productive and efficient to channel all resources in one specific direction. As with all steps involved in the successful outcome of any project they embrace, the marketing manager will coordinate with the staff members whose job it is to monitor and observe that target market.

Another important component to be considered carefully is the importance of developing the proper and most profitable pricing structure. This must be one that maximizes both the eagerness of the buyer to purchase coordinated with highest profits possible for the firm. Once again they will work in harmony with the folks who spend all their time appraising these trends and issues.

The marketing manager will be working often with the people responsible for developing new products geared toward increasing sales, at the same time they must also be in close coordination with the sales people who are going to get those new products into the customers hands. Of course interspersed with these activities must be an ongoing rapport with the advertising and promotion departments that will help facilitate great results.

Of course one person most likely cannot do all this by themselves, so aides will be required to help assist all coordination to be successful. This then of course brings the added job of supervising and managing whatever number of employees. If it all sounds like a lot to take in, it is. Finding the best person can be a bit of a project and probably should include outside help from placement agencies. Those involved on both sides of the issue, looking for the job and seeking to fill the job, usually are aware of all that is involved. So perhaps the best job description should be something simple and direct such as, marketing manager needed, someone with experience in this particular industry, and the ability to work in harmony with many others. Those interested will get the point.



Add a new comment - No HTML
You must be logged in and verified to post a comment. Please log in or sign up to comment.

Explore InfoBarrel

Auto Business & Money Entertainment Environment Health History Home & Garden InfoBarrel University Lifestyle Sports Technology Travel & Places
© Copyright 2008 - 2016 by Hinzie Media Inc. Terms of Service Privacy Policy XML Sitemap

Follow IB Lifestyle