Online Marketing Information
There are some fundamental tasks involved in online marketing (also known as Internet marketing). This article is for people who have already researched and chosen a product (or several products or services) that they wish to market online. It is not the only approach that you can take to online marketing, but it is a proven approach in the sense that it is a path that many other online marketers have successfully taken.
Create an initial list of email contacts to whom you can send your marketing materials online. At first, this list will not be very big and might just consist of people you know in your real life. If you have been frequenting Internet marketing forums and online communities, you may have made some additional contacts there, and you can certainly include these individuals on your initial list as well. This list will grow over time, but you need to be patient with yourself and with the process.
Contact the people on your list on a regular basis but do not always push products on them. Your emails to them should contain helpful tips and information. Not every email needs to be a sales pitch. You are in the process of building a relationship with potential customers, and you do not want to jeopardize that budding relationship by being too pushy.
Choose a “set and forget” autoresponder program to utilize with your list of contacts. There are several reputable ones from which to choose. (Read many reviews before choosing one.) This will enable you to send emails to the people on your list in a convenient manner.
Set up an affiliate marketing program in which other people can help you sell your products. If you are selling high quality products, you will probably not have too much difficulty convincing people to become your affiliates.
Team up with other Internet marketers (ideally people with more experience and larger lists of contacts than you). When you are just starting out, this is a great way to receive some excellent mentoring and learn the ropes. (The Internet marketing term for such pairings is “joint ventures.”)
Do not be afraid to fail a few times. If your first few Internet marketing ventures do not pan out, remember that with each new online marketing campaign you are gaining more and more valuable experience, and that you can learn from your mistakes.