Marketing Strategies for Small Business
Getting the Word Out About You
Creating an awareness of the services or products you sell is vital for every business. Consider the unique challenges and opportunities of getting the word out about your small business and try using some of the tips below to improve or refine your approach to getting the word out about your business.
Include your credentials or licenses and permits for your business on all your advertising materials to counteract consumer mistrust of businesses without a traditional office. Your small business requires that you appear trustworthy without the benefit of having a storefront. Such credentials should include a business phone number and website as well as whether you are licensed or incorporated.
A webinar or podcast can help grow the audience you are addressing when you make a presentation aboutCredit: http://www.freedigitalphotos.net/images/view_photog.php?photogid=721 your product or business. When you have a home business you still want to gain exposure for your business to more than one person at a time. In these instances the podcast or webinar become your conference room and you will want to make the experience comfortable for your visitors.
Take extra time and pay more attention to appearing professional if you work out of your home. One good way to do this is to have a separate business phone number that you answer with your business name. Another useful habit to get into is to establish business hours that you post on your advertising materials.
Use the presence of competitors as an advantage by getting your business to be associated as one of the players in a specific field even though you don't have a storefront. For example, if you are selling homemade jewelry, visit boutiques that include jewelry as part of their inventory. Ask them whether you can have any space for your products and determine what percentage of each sale you will provide to the store owner if they sell a piece of your jewelry. This kind of an arrangement can increase your exposure to the public as well as provide you with the opportunity to get walk-in customers who are usually not available to you as a small business owner.
Create a website for your small business that includes information indicating you do not have a storefront. Consumers are very cautious about their website activity, especially for a business that is not well-known. If you create a website include information that focuses on the savings you can pass on to consumers or personalized service you can offer by being a small business without a storefront rather than trying to appear that you are running a huge operation in some unnamed place.
Carefully choose the wording for your advertisements and make certain that it is accurate. Small businesses are often susceptible to the demands of the environment in which they are located. If you know that you are not able to work at your business every day do not advertise your services as "fast" because that might not always be the case.
Do not add on to your years in business when you advertise your small business. If you have been thinking about or dabbling in your business for five years but have only really been paying attention to growing your business for the past two, do not include the five years as part of your advertising materials because local people may wonder why they've never heard of your business yet.
Credit: http://www.freedigitalphotos.net/images/view_photog.php?photogid=2664Once you begin getting the word out, you can offer periodic promotions. Promotions are a great way to get a one-time customer that you hope will become a continuing customer. Think about the promotions of businesses for price cuts that really were minor reductions on prices because the original price had been raised to adjust for the price cut. You won't run out for the next promotion and you'll end up not trusting the business.
Do not only advertise that you're cheaper than the competition. As a small business consumers will assume that you can offer your products or services for less because your overhead is less. Advertise about the quality of your product or service instead.
Do not negotiate prices with new customers. As a business owner you want to appear professional. If you have accurately set a price for your product or service, do not engage in haggling.
Advertising is valuable to any business trying to get the word out to the public. Follow the tips above to create effective advertising for your small business.