It’s official, Apple users buying the new iOS5 platform will no longer need the Twitter Application. Yes, you heard right, Apple’s next advancement will completely integrate Twitter
into its products in such a way that writing a Tweet will be portrayed to be an action as necessary and commonplace as writing a text message. The total integration of Twitter onto the Apple iPhone may be Twitter’s perfect way to cement itself into the online-mobile market. This move seems to be an obvious one in reaction to Microsoft’s recent binding to Facebook.
It’s no surprise that Apple would race to partner with Twitter after Microsoft allied itself with Facebook. Through this new partnership with Facebook, Microsoft has been granted exclusive third-party rights to sell Facebook’s highly targeted advertising internationally. Since Facebook’s advertising is one of the major competitors of Google, this is great partnership for Microsoft (also a major Google competitor). But which is the stronger pair? On one hand, Facebook revolutionized social
media and since 2004 has grown to over 650 million users worldwide. Only yesterday, 41.5% of all people in the world who went online also visited Facebook. But despite growing exponentially in its users for three and a half years following its launch, Facebook has begun to lose some of its momentum. According to statistics, this slowed growth started in 2008, not long after Twitter was released. Compared to Facebook, in the same three and a half year span Twitter had almost twice as many users as Facebook had held at the same time junction in their company. Looking at the other two companies, Microsoft and Apple have been long-time competitors, and though Microsoft has dominated the industry for a long time, Apple has continued to slowly grow their market share even in the face of strong competition. In that sense Apple and Twitter can be identified well together, both are companies have managed to gain many users in the face of a market-dominating firm by innovating upon a successful idea. In contrast, Microsoft and Facebook were early innovators and gained seemingly un-movable market share in a short amount of time. So who will it be? And do these partnerships mean the users of said platforms will need to adjust and ally themselves as well? Only time will tell.
These powerhouse teams are setting the stage for a showdown but what about Google? Having launched Google Plus and heading towards building asocial network of its own surely Google will be another major player in this fight. Though Google Plus has initially found a lot of success, one could speculate that part of this popularity is from the fact that Google still has domination in PPC advertising and SEO, which influences many to adopt their new programs whether they are appealing or not. Butwithout thepartnership of a major operating platform will this set Google back after a long domination of the Search Engines. As other companies begin to integrate other types of markets, is it far-fetched to think Apple and Twitter or Microsoft and Facebook could create their own Search Engines? In a time when users expect every feature of their favorite websites to work in unison, it seems only the most versatile will survive.