Must-Know Booklet Printing Essentials

minapalencia | Aug 5, 2010 |

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Booklets are great printed tools that can be used both for marketing and personal purposes. They have enough space to accommodate large amount of information. There are essential things you need to know to create prints that suit your needs.

Here are must-know information about booklet printing:

1. Uses of Booklets.

Booklets have many uses. They can be used for personal projects or as tools to promote your business. Here are some creative ideas on how to use your prints:

* Inspirational handouts – The prints would be best for churches or organizations. You can include inspirational quotes or images on the prints to lift people's spirits or help someone in a quest for self-improvement.

* Marketing prints – These is the cross between catalogs and informational flyers. Use these prints to highlight products and your business. The prints are great for telling people more about your company; including history and company's mission and vision statement. Prints designed in line with your entire marketing campaign can help reinforce your brand identity.

* Program guides – Multi-page prints are best for events and trade shows. They should include details about the event, name of special guests, date, and venue.

* Product manuals – Technical products or services need product or service manuals. Include product details, instructions, or step-by-step information on how to use certain products.

2. Specs of Booklets

Create your prints by choosing the right specifications. Here are essential things to take:

* Cover stocks –Use durable and thick paper for the cover of your print. The cover is what people first see on your multi-page prints. In this case, impressive covers are important. The 14pt. cardstock in gloss or matte coatings are worth your investment.

* Inks on covers – You can use special inks for long-lasting prints. It is necessary to make it stand out using great colors and fade-resistant inks. Fade-resistance is also a factor for impressive prints.

* Binding –Decide whether to use wire-o or saddle-stitched binding for your prints. Seek for a company that offers quality binding since this is also an indicator of quality for your printed material.

3. Design and Print Options

The aesthetic appeal of any printed material depends on its design. Here are design options for you to consider when printing booklets:

* Go for bigger sizes. Creating prints in large sizes provide bigger space for your images and text. Opt for the bigger sizes such as the 8.5x11 inches or 12x12 inches.

* Use lots of images. Adding lots of images to a print is one way to persuade people to read your material. There are people who are intimidated by too much text so you need to avoid an all-text layout. Aside from that, images will add life to your prints.

* Include a content outline. Since this is a multi-page print, it is necessary to include outlines or an overview of what's inside the pages.

4. Consider the Printing Company

* Make sure to use quality, affordable, and full color printing services. Look for an online printer that offers printing in glossy finishes as well as moisture-resistant and fade-resistant prints.

* Look for a printing company that offers bulk printing or wholesale printing. This will help you save money.
Knowing the different uses of booklets, specs available, options for printing and designing, as well as where to have them printed are important. The tips above will help you do booklet printing the right way.