I’m going to share some secrets of what I do for on-page SEO these days. Some of this was posted in my previous earning reports and some will be new. I’ve always said that I like to do my own thing and alter what the masses are doing slightly, for the best results. Here are some of my ‘newer’ methods.
I think I first posted about this probably 6 months back. After years and years of having the proper repetition, the days of such things quickly changed. I decided before the first big Panda that I needed to try some newer things to stay ahead of the curve and they have worked so far. One of the first things I decided needed to go was density. It makes no sense for any search engine to view proper keyword density as an indicator of quality on the page.
Selective Use of Keywords
These days, when I find the right keywords, I no longer worry about getting the exact density of the keywords adjusted by keyword length. I’m glad I started this a while back. These days, when possible, I simply use my primary traffic keywords in the first and last sentence of the article. I write ‘sort of’ naturally after that. If I happen to use them again in the same form, it’s fine, but I don’t force them in.
Always Break Up Text
I’m not and never have been a big believer in using H2 tags, bolds, or italics and that hasn’t changed, but I do use them to break up text. Sometimes I just change the font size in the headers for each topical chunk and sometimes I bold it or underline it, but it’s not because you need to have H2 tags, it’s because it breaks it up for the reader.
Now, in those headers, I like to use LSI words, Synonyms, Secondary keywords and things like that, but I don’t force them in. This is more about allowing the reader to skim for the topics and specific info they want. What’s do internet users want? Do they want long, in-depth articles, or short ones that go straight to the point? It’s 50/50, but when you break it up, you allow them to have both. The short and to the point readers can skim for the stuff they want and the long, in-depth users can read on all the topics and areas of info within the keyword. Best of both worlds. If you were to write about ‘cheap Chinese four wheelers for sale’ you might have the following headings: 1. How much are off brand 4 wheelers? 2. The best Chinese quad manufacturers. 3. My experience with Kazuma four wheelers, etc. The reader can read all of it, or they can skim to the topics within the keywords they want to read.
I love longer articles because they perform better and this seems like a good way to appeal to the most people.
Should I Write for Quality or SEO?
If you ask yourself this question, you don’t get search engine optimization. As has been made clear by the ongoing search engine algo changes, SEO is about quality (or at least the perception of quality). If done properly, there is no need to sacrifice one for the other. I’ve never, ever understood that debate…which is better – writing for seo or quality? Why not have both?
LSI is the King of the SEO Jungle
I know, some people will point out how G has never entered a single patent on anything LSI related. Don’t get stuck on the very literal meaning. The big G might not use LSI specifically, but they are, at least in my opinion, using something quite similar, at the minimum.
An easy way to remember what LSI words would be relevant would be to imagine an expert on a certain topic writing down every last thing they know about the topic. What type of insider jargon would they use? What type of lingo might they use that other people well-versed on the subject would immediately recognize as being related? No, you don’t want to baffle the readers with super technical terms they won’t understand, and you certainly won’t use every possible LSI word in a 500-1,000 word article, but you need to attempt to use some of them. For the most part, if you are writing about a topic you know well, you’ll use many of them naturally.
This was a very simplified explanation and I’ve probably done better with it in my previous earning reports, but I think you’ll get the idea.
Pay Attention to Secondary Keywords
I’m a geek. At one time, at least a few years back, I figured out how to target very low competition traffic keywords while getting the higher paying advertising keywords to show for better paying click-a-roonies. It’s harder now and I haven’t actually looked at the Big G’s tool for quite a while.
By targeting secondary keywords in the article, you do a few different things: 1. You naturally open up the odds of triggering better paying ads. 2. You increase potential organic search engine traffic by ranking for more than one term. 3. You’ll tend to have a more complete article, assuming you actually cover info on all the keywords. I’m sure there are many things accomplished though this, but these are the main ones, as I see it.
Secondary keywords, in my opinion, are a big part of what separates the earners from the non-earners. Just think of it as a means to increase the amount of organic traffic to your articles. For the most part, the more organic traffic you can drive to an article, the more money you will earn.
Way of example, if your primary keywords were ‘cheap Chinese four wheelers for sale’ the secondary keywords might be ‘youth Kazuma (or another brand name) ATV’s. By using effective headings, you’ll probably naturally capture some without even knowing it. By just having an idea what they are, however, you are more likely to provide a complete article that people want to read. That’s the goal.
This is getting a little long. If you're still into this, see part two.