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My Take on SEO - Part Two

This article has been generously donated to InfoBarrel for Charities.
By Edited Nov 13, 2013 9 12

The following is a continuation of my article.  You can view part one first, if needed.

Synonyms Aren’t As Important

Remember, synonyms and LSI words are not the same thing.  LSI words are those related to the topic and synonyms are those which mean the same thing as the main keyword.  I still like to use synonyms, but I don’t plan it out, at least not to the extent I used to.  Remember, I write mostly naturally these days. 

Remember a year or so back when you had to either target the word ‘cheap’ or ‘inexpensive’ and you really couldn’t target them both?  Back then, if you typed ‘cheap Chinese four wheelers for sale’ into G, you’d get primarily sites which used them in article title, at least as far as the article sites went (exceptions were made for dealers).  These days, the blog using the title ‘inexpensive off brand ATV’s’ might outrank them all.  Why?  They mean about the same thing and the search engines recognize it.  As stated, I still use them, but I just don’t make a specific point to use them as much as before.  I tend to use them naturally these days, which could actually be as a result of simply engraining their use in my mind. 

Do not, in any manner, misinterpret what I’m saying; you should still use them and think about them.  You should still explore the other keywords with them, and you should still make a point to know what they are.  You’ll naturally increase the chances of getting better paying ads, more organic traffic, and higher earnings.   Since many of us are doing this as a way to earn money on the side, it makes sense to maximize the potential and ensure you do a good job.

Outbound Links – Important?

I’m referring to the links contained in your article, which take the reader to other pages, whether written by your or not.  If you are adding outbound links to your articles, they need to be relevant and helpful to the reader.  I’ve never subscribed to the theory that’s prevailed for many years that you’ll get ‘link juice’ by connecting to someone else’s work.  In my opinion, the person you connect to will get the link juice, not you.   Of course, if you are linking to your own work, the piece you are linking to might get that benefit.

Never, ever link to the same exact info as what you are providing.  Before I fully understood things, I would write small rehash articles on other sites and I’d link to my IB article.  What is the benefit?  You are linking to the same info, so there is none.  You could link to something with the same basic topic, but with a different angle or something, which would make a lot more sense.   I just don’t see the point in creating links like this and I have to suspect the big G doesn’t think they offer any value.

At the end of the day, ask yourself if you’d want to click on the link if you had absolutely nothing to gain from it, except knowledge.  Would linking to the same stuff help you gain knowledge?  Would it make you feel it was worth clicking the link?  If not, don’t add it.

I will never, ever state that you shouldn’t link to quality work, whether written by you or another.  In fact, linking to bodies of work can help you see what others are doing, get you thinking about different angles to take in future articles, and allow you to provide your readers with something they just might share with some friends. 

Readers ARE Customers

Okay, they aren’t really, but it might help you to think about them that way.  What does the customer want?  They want good info, good links, complete articles, accurate information, and something which reads well and is visually appealing.  If you can provide them with that, you’ll be more than halfway there.

What is Quality Perception?

This is ultimately what the search engines do.  The search engines cannot actually tell quality.  They have to look for clues to quality.  Links can serve as a clue.  The thought is that if someone thinks your article is good enough to link to, it’s probably pretty decent.  LSI, as described earlier, can also serve as such clues.  The search engines can only gage their perception of quality.  Quite honestly, the best way to gain the perception of quality is to write with quality in mind.  As with any other method the SE’s use to decide quality, they will be gamed and abused, so it will continue to evolve.

The LSI methods aren’t intended to game the system.  They will get you thinking about topics to talk about to produce a complete article for the reader.   They will give you an idea of what to brush up on, if you need to research, so you can provide accurate and relevant information.

The H2 headings aren’t intended to manufacture the almighty, supposedly SEO mandatory headings so much as they are designed to provide a better experience for the reader.  It makes sense to cater to those who want to skim and to let the reader know what the article is about as they land on it. 

Outbound links should not be used for ‘link juice’ so much as to provide a better experience for the reader.  This will give you the best boost of all – a legit one that probably won’t lose ranking power.

Final Thoughts

Hopefully, you will be able to get the drift of what I like to do and what I think the search engines are doing.   The main focus needs to be quality.  By doing what I’m describing here, you can almost force yourself to provide quality.  Link building schemes have come and gone.  Keyword density rules have come and gone.  Outbound links have come and gone.  The use of ultra-specific keywords with no room for movement, have come and gone. 

The one and only thing that has remained constant is the search engines attempting to figure out quality.  If you have it now, you’ll have it in the years to come, as the rules change.  Of course, what the internet surfers deem as quality could change, so by giving them the best of both worlds and good info, you’ll probably still have what they want in the coming years.  Since the big G isn’t in business for you and are in business for searchers, you have to give them what they want.  



Apr 30, 2012 9:28pm
Do you still use WordTracker? If so what do you look for in WordTracker when researching longtails out?
May 3, 2012 8:48pm
Yes, I still mostly use wordtracker, but I'm always on the hunt for something new. I am using the paid version though, primarily because the free version of wordtracker sucks these days.

I've been conducting a little experiment (as usual) that uses wordtracker results, but with a big twist which sort of changes the keywords. I accidntally did something around Christmas last year and noticed it had taken off. I've replicated it a few times now in different topics and it seems to be working well. If I can get it figured out and I'm sure it's going to work long term, I'll probably write an article about it.
Apr 30, 2012 10:16pm
Thank you again for another article of yours that I must bookmark! You're the best!
May 1, 2012 2:45pm
I'm interested in the same thing Ernie asked about above, if you don't mind sharing.

Regardless ... thank you!
May 2, 2012 12:02am
Solid article, common sense really, thanks for being succinct. I totally see where you are coming from.
May 4, 2012 6:24am
Thanks for pointing out that there are no magic bullets or formulas to follow - it's really all about fulfilling the reader's expectations of getting the information they were looking for. Excellent tips!
May 23, 2012 5:10am
After reading the second part, the vagueness about SEO has gone.At last it is quality and what the readers want that matters.Thanks for these excellent articles.
Jun 27, 2012 12:57pm
Thanks for this article and the previous. I have always wanted to ask you some questions about SEO and LSI but never dared to bother you with them. Well, I don't need to anymore because these articles answer my questions. Thumb to both of them...
Aug 17, 2012 9:39am
This is an excellent article and makes so much sense. I was taught you had to do re-writes of your articles and put them on free blogs, web 2.0 sites and article directories with links back to your main blog. I have spent a lot of time doing this (without spinning software) and it seemed to be working for a while, but now my blog has lost all it's rankings and is no-where to be found. I have good articles on my site so I don't know why, but I'm thinking maybe I should spend my time on InfoBarrel and Hubpages instead of my main site now. What do you think?
Sep 3, 2012 4:39pm
Thank you posting this!
Nov 29, 2012 6:33pm
Thanks for the follow up to the first article. I had read about the outbound link thing but I rarely link to anything unless it is an article I wrote. I will experiment a little with outbound links in Squidoo to see if there is any difference.
Jul 4, 2014 11:07pm
Great article, I really appreciate the advice!
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