The following is a continuation of my article. You can view part one first, if needed.
Synonyms Aren’t As Important
Remember, synonyms and LSI words are not the same thing. LSI words are those related to the topic and synonyms are those which mean the same thing as the main keyword. I still like to use synonyms, but I don’t plan it out, at least not to the extent I used to. Remember, I write mostly naturally these days.
Remember a year or so back when you had to either target the word ‘cheap’ or ‘inexpensive’ and you really couldn’t target them both? Back then, if you typed ‘cheap Chinese four wheelers for sale’ into G, you’d get primarily sites which used them in article title, at least as far as the article sites went (exceptions were made for dealers). These days, the blog using the title ‘inexpensive off brand ATV’s’ might outrank them all. Why? They mean about the same thing and the search engines recognize it. As stated, I still use them, but I just don’t make a specific point to use them as much as before. I tend to use them naturally these days, which could actually be as a result of simply engraining their use in my mind.
Do not, in any manner, misinterpret what I’m saying; you should still use them and think about them. You should still explore the other keywords with them, and you should still make a point to know what they are. You’ll naturally increase the chances of getting better paying ads, more organic traffic, and higher earnings. Since many of us are doing this as a way to earn money on the side, it makes sense to maximize the potential and ensure you do a good job.
Outbound Links – Important?
I’m referring to the links contained in your article, which take the reader to other pages, whether written by your or not. If you are adding outbound links to your articles, they need to be relevant and helpful to the reader. I’ve never subscribed to the theory that’s prevailed for many years that you’ll get ‘link juice’ by connecting to someone else’s work. In my opinion, the person you connect to will get the link juice, not you. Of course, if you are linking to your own work, the piece you are linking to might get that benefit.
Never, ever link to the same exact info as what you are providing. Before I fully understood things, I would write small rehash articles on other sites and I’d link to my IB article. What is the benefit? You are linking to the same info, so there is none. You could link to something with the same basic topic, but with a different angle or something, which would make a lot more sense. I just don’t see the point in creating links like this and I have to suspect the big G doesn’t think they offer any value.
At the end of the day, ask yourself if you’d want to click on the link if you had absolutely nothing to gain from it, except knowledge. Would linking to the same stuff help you gain knowledge? Would it make you feel it was worth clicking the link? If not, don’t add it.
I will never, ever state that you shouldn’t link to quality work, whether written by you or another. In fact, linking to bodies of work can help you see what others are doing, get you thinking about different angles to take in future articles, and allow you to provide your readers with something they just might share with some friends.
Readers ARE Customers
Okay, they aren’t really, but it might help you to think about them that way. What does the customer want? They want good info, good links, complete articles, accurate information, and something which reads well and is visually appealing. If you can provide them with that, you’ll be more than halfway there.
What is Quality Perception?
This is ultimately what the search engines do. The search engines cannot actually tell quality. They have to look for clues to quality. Links can serve as a clue. The thought is that if someone thinks your article is good enough to link to, it’s probably pretty decent. LSI, as described earlier, can also serve as such clues. The search engines can only gage their perception of quality. Quite honestly, the best way to gain the perception of quality is to write with quality in mind. As with any other method the SE’s use to decide quality, they will be gamed and abused, so it will continue to evolve.
The LSI methods aren’t intended to game the system. They will get you thinking about topics to talk about to produce a complete article for the reader. They will give you an idea of what to brush up on, if you need to research, so you can provide accurate and relevant information.
The H2 headings aren’t intended to manufacture the almighty, supposedly SEO mandatory headings so much as they are designed to provide a better experience for the reader. It makes sense to cater to those who want to skim and to let the reader know what the article is about as they land on it.
Outbound links should not be used for ‘link juice’ so much as to provide a better experience for the reader. This will give you the best boost of all – a legit one that probably won’t lose ranking power.
Hopefully, you will be able to get the drift of what I like to do and what I think the search engines are doing. The main focus needs to be quality. By doing what I’m describing here, you can almost force yourself to provide quality. Link building schemes have come and gone. Keyword density rules have come and gone. Outbound links have come and gone. The use of ultra-specific keywords with no room for movement, have come and gone.
The one and only thing that has remained constant is the search engines attempting to figure out quality. If you have it now, you’ll have it in the years to come, as the rules change. Of course, what the internet surfers deem as quality could change, so by giving them the best of both worlds and good info, you’ll probably still have what they want in the coming years. Since the big G isn’t in business for you and are in business for searchers, you have to give them what they want.