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My Views On The Overseas Growth Of Disney

By Edited Jun 6, 2014 0 0

I see Disney's growth as something that was a combined luck and hard work. Hard work would be growing the two theme parks in the United States, and Euro/Paris. Luck, I think, would be seen in Japan… who could have imagined that they would hardly have to adapt to the Japanese culture; I would have never seen it.

Overall, I thought that the case brought us cold hard facts attached to an interesting back story (Disney) and did not hesitate to show us the good and bad and how it was able to overcome some cultural barriers. Even if someone was not in this course, I would still recommend this to my friends to read.

The first area of success I recognized was the thought process on how to convey a message to park guests and attraction riders without having a awfully slow and painful automated system of speaking in 10 different European languages. By creating emotion without words and to many cultures… park guest return rates and happiness improved across the board.

The second area of success to me would be the amount of detail, training, and employee satisfaction that Disney gives to its employees. By doing this, Disney creates an environment of happier and more informed employees, which in turn creates happier guests and reduces employee turnover rates.

The third area of success for Disney would be using all that analytical data it had found to create guests that came less, spent less, but made an all around better experience. Basically they made something better with less to work with than the Disney Parks found in Japan or the United States. This is a testament to the adaptation and ability of the managerial team based in Paris.

The first area of failure that I can see would be the moving into Japan and having such wild success with such little adaptation. I think that this caused Disney to think that with little change, they would be able to make a profit turning park in Europe easily done. Of course we see just have far from the truth that really was.

The second area of failure would be the lack of research, it seems. Basically, with everything they did… a lack of foresight seemed to ruin every mountain they climbed. To me, it just seemed that research was too little, or not in-depth enough. A change in these teams could develop into a more efficient team.

The third problem, I think, was that the lack of cultural communication and learning was not in place before they moved to France. They seemed to learn about European cultures along the way, both internally and externally. This is not the way to go about business, and you would expect a company such as Disney to do a bit better in that area.

My learning experience with this assignment was tough. I waited until the last minute and did not complete everything I needed to. Obviously the grade will suffer and this is something I need to change. I feel like I enjoyed the case so much, but to convey those thoughts in a manner listed in this paper and writing it at the last second just equals crap.

I think this case just highlights how important being cultural diverse, inside and outside, can actually be. It can mean being in profit or being in the red, being in business or not. This isn't a problem limited to just small businesses, but multi-national enterprises as well

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