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Myths and Facts About Copywriting

By Edited Nov 13, 2013 1 0


There are many common myths about what freelance writers, particularly copywriters, actually do. This can make things quite interesting both for people who require a copywriter's services and for would-be writers. Learn more about common misconceptions, as well as the real truth. The first three address misconceptions by potential writers, while the last two apply mainly to potential clients.

Myth 1: Copywriters, Journalists and Authors Do the Same Thing


This is only true as far as all of the above write. However, all three types of writing jobs are different, although they may overlap at times. Copywriters mostly write uncredited material, which is often used on websites or blogs. This type of writing may be known as ghostwriting or content writing. Journalists may write in print news media or on news sites, and generally receive credit, although some news sites do use copywriters. Authors specialize in writing books, and sometimes use the services of co-writers or ghostwriters.

Myth 2: Writers Have the Easy Life


I wish it were true for all of us, but, it's not so. Many writers do make a very comfortable, full-time income. However, it takes a lot of hard work, especially if you're self-employed. Writers who work remotely have to deal with distractions, tight deadlines, and no guarantees of weekends or holidays off. Images of writers leisurely sitting at a computer or writing in a notebook in between doing exciting things are more based on fiction than fact. A lot of organization and discipline are necessary in the life of a writer who works independently.

Myth 3: You Can Write About Anything, in Any Style and Get Generously Paid


You can write about virtually anything you want to. However, it doesn't mean there's a market for it. Many perfectly good writers have to settle for writing about their favorite subjects strictly for amusement. Good grammar and spelling are necessary for anything that you want to enjoy broad circulation. If writing for a specific magazine or website, you will need to conform to their style guide. There are many sites where you can submit your articles, but a vast number of them don't pay or only pay revenue shares. Sites that allow you to write about your favorite subjects and get a good pay rate are few and far in between.

Myth 4: A Copywriter Can Help Me Get Copyright Protection


You'd be surprised at the number of people who get copywrite and copyright mixed up. I've actually been approached by people who thought that I could help them with getting a copyright or patent. Copywriting involves writing copy, generally defined as articles, blog posts or the text that appears on websites or other materials. Copyright protection involves gaining the exclusive right to copy and other materials you already own, and being able to enforce those rights. People who need a copyright or patent need to contact an intellectual property attorney for assistance.

Myth 5: Someone Who Writes Web Content Can Design a Whole Website for Me


This comes from a bit of confusion over the term web content. Some copywriters do have website design skills, but many do not. A web designer will put together the main structure of a website. The content writer's job is to write the info about the company that appears on the site, products and services descriptions, etc. Before contacting a copywriter about having a website built, find out if they do web design or have someone they can work with for that purpose.



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