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Natural Article Writing vs SEO Article Writing: are keyword tools necessary

By Edited Nov 29, 2015 0 1

Natural Article Writing vs SEO Article Writing

...are keyword tools necessary?

The debate continues in article writing circles – is it better to write a SEO optimised article around keywords using a keyword tool, or a natural, off the top of your head type article? The answer is is an unsatisfactory “it all depends”. It depends on a lot of factors, not least of which is your purpose behind writing the article. Was it written for profit, to gain readers, or maybe a bit of both? Sometimes it is the article that is written on a serviette in a diner that really grabs readers and converts them into buyers.

Article Writing Using a Keyword Tool

Keyword tools are a dime a dozen these days, and each one will have its benefits and proponents. There will be no one tool that is right for everyone, and that’s fine. I use Niche Finder, because I like the powerful information presented in a format which is slick and yet easy to understand. All the cool analysis is under the hood and doesn’t confuse me with all the raw data displayed on the screen. But that’s just me, because I’m not a numbers person. Other people are, and prefer other tools.

Whatever keyword tool you use you will end up with a keyword which you will then write your article around. Depending on your style that article may flow naturally, with key SEO principles merging well with your writing so as to optimise the result and hopefully end up with an article which places well with the search engines but also one which the average human can understand because it flows. In my experience, articles written solely around the product of a keyword tool and SEO principles sound stilted and I don’t enjoy reading them. The repetition gets to me.

Article Writing the natural way

Let’s face it, if you write articles off the top of your head about metaphysical topics and your interest in tapeworms then you are not likely to bring in much income. The possibility of getting readers is an unknown, because I haven’t done any keyword research on those topics – but you know what I mean. If you write natural articles, the monetization of article writing is very much a hit and miss, unknown quantity type of thing.

It may sound better, but probably won’t rank well, and won’t earn anything much either. Notice the use of probably in that sentence? That’s because sometimes it is the article that is written off the cuff without planning, about a topic that you are passionate about that turns out to surprise you and be a real popular article, and may even earn some money for you.

Really, at the end of the day you are best off using a keyword research tool to find keywords that are relevant to the topics you feel passionate about or have knowledge about. Once you have some keywords you can then make educated choices about the monetary value of potential clicks and the level of competition. You will be able to write naturally around a keyword about which you have something to say. Try it some time – you may surprise yourself.



Sep 28, 2016 3:36pm
I like the natural approach to writing out content without trying to add all sorts of keywords into a blog or site (repetitive) i agree it can get really annoying but you have to find that happy spot with PASSION and adding KEYWORDS into your work. I've been working on some websites and I try to help out as much people as i can with their business. Some of them though, jeez, it keeps me up for days since i don't know much about it. for example, plumbing or lawn care, i literally feel like i have to look up all the history about it in order to somewhat passionate write something about it, without over using keywords. There is one project i feel like i did a good job on, only because i took the time to talk ppl who did it, (arborists) we have a lot trees here in MISSOURI so i had the opportunity to speak with a few, and get some good insights to be able to do the project for my friend. Check it out!
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