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Niche Selection and Analysis Paralysis

By Edited May 3, 2016 3 3

Niche Selection and Analysis Paralysis
In this article, I want to address the issue of analysis paralysis. Basically, if you're a perfectionist or even someone that doesn't ship as often as they should, I want to give you some things to think about.

This is also for those who are trying to find a niche for their business. A lot of aspiring entrepreneurs never get beyond this point of niche selection, so I'd like to help you free your thinking... if I can.

Whatever You Want

Let's start here.

On paper, there is a thing called niche selection, but in reality, there isn't. It's either you do something or you don't.

The purpose of a niche is to find a community of people that have a problem that you can solve. If they have a problem, and you can solve it, you can earn money in the process.

Obviously, if you're looking to launch a business online, you want it to be profitable. But if you're stuck on the niche stage and you've never done anything before, you're effectively paralyzing yourself.

You should just go ahead and publish. You can't fear failure. More often than not, it's not as bad or as devastating as you think it might be. It's just like, "oh, it looks like no one is visiting my website." There are a lot of great websites that don't get much traffic.

Sure, there's a bit of time and money loss if things don't work out, but the experience is far more valuable.

If you give something a fair shake (and that is a big if), even if it doesn't work out, you'll learn what doesn't work. And you can grow from that. And you can make something better next time.

Just for a second, let's say that you aren't that concerned with niche selection. Well, great. Why not just put a blog or a website up anyway? Why not write about something you care about?

In this scenario, the niche chooses you, instead of the other way around. The pressure is off. Your blog will take on a tone and a shape all on its own. You'll find your voice, you'll grow as a writer or media creator or whatever, and if you stick with it, you'll probably develop a few key themes or messages after a while too.

It's not going to be perfect, friends, and it may not even be that pretty. But if you want to launch again, you'll be able to do it so much faster and with so much more knowledge and experience under your belt. Next time around will be better than the first time.

Feel Free to Experiment

I've written for InfoBarrel, BlogJob, Squidoo, and Bubblews. I've guest posted on other sites. I've started a myriad of my own blogs and websites on different topics. Bottom line, I wouldn't know what these sites could offer or what they could do for me unless I tried. Now that I've done it, I have a much better idea of what I like, and what seems to work for me.

I certainly haven't arrived, and I think everybody has their own journey to experience. But I do think there's something to be said for just going for it.

You can work really hard and have a great product, but if someone gets something out on the same topic before you do, you may end up in second place behind that guy or gal. They may not necessarily be better than you, or know more than you, or write better than you, but if they were first to the market, they were rewarded for taking action.

I think that's the point that you should get yourself to. Yes, do plan. Yes, do strategize. Yes, do your homework and put in the effort. But don't wait. Set a deadline, get moving, and start launching.


Again, you can really do whatever you want. You don't have to wait. You don't have to be perfect. You don't even have to be all that smart. You just need to launch. If you don't like it, or if it doesn't go great the first time around, it won't kill you. You can launch again.

If you think you're sitting on a great idea, start putting it together, even if you don't have the resources to do it perfectly. You have to start now, not in some "perfect" future time when all the stars align.


Aug 18, 2014 7:51pm
David, thanks for your perspective. We've got to put the content up, no doubt. Then we've got to push like there's no tomorrow to FIND the platform where others with the same interest will find us and/or our content.
Aug 22, 2014 11:08am
Just out of curiosity: which ones did you like n-best and why out of InfoBarrel, BlogJob, Squidoo, and Bubblews?
Sep 29, 2015 1:17am
Wow, could I relate to this article. Yes; one could say, that flexibility and creativity are very key. Perfectionism, may be essential, when polishing the finished product; but, ya gotta make the right time to be now, and play, during the initial stages of the creative process.

Waiting for the tide, the stars, or the next eqlipse, may be a wee-bit silly for 'we, creatives' -- and finding the right niche, is typically about the very things that you are passionate about; rather than (not necessarily, than) which keywords are popular -- today. Is that not true?
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