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Niches Finally Defined

By Edited Dec 25, 2015 0 0

If you have ever considered becoming an online content writer, you would have heard of the term "niche keywords" many times. This article will attempt to clarify exactly what is a niche and niche keyword. A niche is simply your little corner of industry. It is a space in which, you as a small business owner can function. It is your specialization and a subject matter than you should be very comfortable with. Making sock puppets is a very focused niche and if you love to sew, then it may be the right niche for you. If you are trying to get into a new business, you don't want to be in a sector that is rife with large competitors. Ideally, you want to find a place for yourself where you will have enough demand for your products or services.

This is all easy to understand in the brick and mortar world. Pick a niche, survey demand from potential customers and get going. In the online world, things get just a little bit more complicated. On the internet, you have to think about one other variable when picking a niche – and that is keywords. This article is for people who are getting into digital marketing by either selling their own or someone else's products. For those people, it is of utmost importance to be able to find an appropriate keyword niche.

You see, search engines provide a large chunk of traffic to websites and they use keywords to define relationships within websites. So for example – to a search engine the keyword phrase "key word" is wholly different from "keyword." If you are selling an information product that teaches people to pick the right keyword phrases, then you would pick which of the two variations of the word to use depending on competition in that keyword niche and propensity for people to search for that particular information using either variation.

A very easy way to find ideas for keywords is provided by Google themselves. Simply go to Google.com and type in your interest (e.g. sock puppets) in the search field. Then, before pressing enter or clicking on search, you will notice that a drop down box appears with search suggestions. These are in order of search popularity. The topmost suggestion is searched more by people online than the bottommost. So, make a list of all these free keyword ideas. Now, you have keyword phrases that people search for so you have a sense of demand. It is time to figure out supple i.e. the number of websites competing for attention.

Once you have a list of your keywords, you must type each one in quotes into the search box and hit enter. On the very top of the page, you will see the number of search results. Make a note of that number and repeat the process for all the keywords in your list. Now gather all your data together and try to figure out which keywords have the most demand relative to the least competition. This is the beginning of your keyword research process.



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