No Follow HTML code is an invention of Google. The code's function is to inform search engines that the link cannot be trusted. This, in turn, will not get your links any PageRank. Search engines may still follow or crawl to your link but it will not be given credit. This renders your site as almost invisible. This sounds horrible to bloggers and site owners. What about you? Do you know the reason for an invention like this? Let me help you with that.

According to Google, No Follow was created to fight spammers from plaguing blog sites and comment areas, and trackbacks. Spammers have given problems to bloggers and site owners for many years now. In an effort to rake in high rankings in search engines, they post irrelevant topics or responses in blogs and forums. The invention of the no follow code was a sweet, sweet revenge to the abusive spammers. This way, the spammers won't get any benefit from posting or spamming your site.

The three leading search engines Google, Yahoo and MSN all support this code. The code is inserted into an HTML code with hyperlink on it. Here is how it is done:

  • First, create a blank page in your coding program. You can also open an existing file that has hyperlinks on it.
  • Insert a hyperlink into your blank page. Type in this line:

<a href="">My Website</a>

If you are using an existing file, look for your hyperlink. '' is your website's address or any link that you have saved. 'My Website' is the label of your site.

  • Insert your no follow code into the hyperlink by adding in


so it should look like this

<a href="" rel="nofollow">My Website</a>

  • Save the changes you made in your page. Upload it to your web server.

Now, every time a visitor clicks this link, data will not be sent for indexing and the link will not be given link juice.

In some cases, this code is used to trick other people. One time, I agreed to an exchange link with another blogger. After a few weeks, I found out that the site I exchanged link with added the no follow code next to my link. It bruised me so I no longer agree to exchange links for fear of being tricked AGAIN. The problem with this no follow code is that some people misuse them to get ahead of others.

No Follow HTML code can be good or bad depending on how you use it. For many bloggers, putting this in their sites mean that other bloggers or site owners are free to put in their links but these links cannot be trusted. For some, it may mean that your site is not associated with the any of the other links. For others, it is a subtle warning to keep spammers away from their site. For a great number of people, it simply means that a popular site does not want to give back or share their popularity to other sites that are still starting out. The interpretation can be endless. The code's usage is all up to you.