Although the market of e-reader is currently small, Barnes & Nobles Inc, the largest book store chain in the U.S., introduced the "nook" e-book reader yesterday Oct 20, 2009 to compete with Amazon's Kindle. The "nook" will start shipping before the end of November. Due to the economic downturn, book sales have been falling because readers are turning on online booksellers or electronic copies to cutback on spending. Barnes & Noble is hoping to boost sales with nook together with the company's newly opened e-book store. The "nook" is a potential Kindle-killer because of its advanced features. Find out why

The display is a 6 inch electronic Ink paper Vizplex that has no glare or eye strain like reading from ordinary LCD or monitor. The resolution is 600x800 pixels gray scale. It has dual screen, the 6 inch display and the 3.5 inch full color touchscreen LCD at the bottom which serves as the keyboard entry and navigation.
nook from Barnes & noble
The dimension is 7.7x4.9x0.5 inch and weighs around 11.2 ounces or 317g. There is a built-in dictionary for instant look up of definitions of words. The built-in 2GB of storage space holds 1500 e-books and if this is not enough, you can expand the capacity up to 16GB (17,500 e-books) using microSD memory card. That's a library of books at your finger tips!

Battery last for 10 days continuous reading with wireless off and probably 5 days with wireless turned on. It comes with a micro 2.0 USB cable and power adapter which allows charging via USB connection to computer or wall outlet. And YES the "nook" has 3G network via AT&T. It also has a built-in Wi-Fi (802.11 b/g) for added connectivity. Barnes & Noble offers free Wi-Fi access on all their stores.

The "nook" is also equipped with 3.5mm stereo headphone jack and built-in speakers. Note taking functions like bookmarking, making notes, or highlighting passages are also available. The file format supported includes ePUB and e-reader formats, PDFs, MP3, JPEG, GIF, PNG, and BMP. Just in case you didn't know, ePUB is an open standard that most publishers use to make e-books which means that the nook can display other e-books that not only from Barnes & Noble. Other e-book readers only display versions that are provided by the makers of the e-book reader so it cannot get versions from other brands.

Another neat feature about the nook is it allows user to personalized screen saver and customize by uploading photos and other images. It also allows the user to lend copies of the e-book to friends who has installed Barnes & Noble e-reader application on their mobile device or personal computer up to 14 days.

Pretty cool gadget!

Sony released its e-book reader in 2006, followed by Amazon Kindle in 2007. Now Barnes & Noble wants to get their piece of the pie in this small but potential to be huge niche in the high-tech industry. Last year, the overall sales of e-reader in the U.S. is less than 10 percent. But Forrester Research predicts it will sell better this year and next year in spite of the current economy.

Kindle, 6" E Ink Display, Wi-Fi - Includes Special Offers (Black)
Amazon Price: $69.00 Buy Now
(price as of May 14, 2014)