After months of speculation from the tech community, Apple finally put the rumors to bed with the official unveiling of its long awaited iCloud platform at this year’s World Wide Developers Conference. So what is it exactly? The iCloud is best described as a cloud-based system that provides a new way to store and access your digital assets. Still confused? Don’t worry. This article will discuss Apple’s new offering in detail and touch on the aspects that could benefit a marketer.

From the Local Drive to the Cloud

What the iCloud aims is do is move digital file management from the local hard drive to the cloud, with the main goal being allowing users to access their data anywhere. This data includes documents, music, images, video, and more. To make the process as convenient as possible, users are able to access their content on a broad range of devices, including a PC, in addition to popular Apple products like the  iPod, iPhone, and iPad. No matter what device you’re using, your data is always readily available and easy accessible. Furthermore, the iCloud essentially renders syncing and complex file management obsolete because everything is centralized in the cloud.

Contact, Calendar, and Email Data Covered

Having the luxury to access the files you normally store locally from anywhere at any time is a definite plus for marketers. However, this is not the only business benefit the iCloud has to offer. Apple’s new cloud-based platform also allows you to store your contact, calendar, and email data, and access it on all the devices mentioned above. These features are great for the marketer on the go as your vital business contacts are with you wherever you travel, your appointments stay up to date, and your inbox is always accessible. iCloud even supplies you with a free email account at the increasingly popular “” domain.

Free Storage and Access For All

Prior to its official launch, many were speculating about how much Apple would be charging for
its upcoming iCloud product. Well now that it is available to the public, we know that is it being offered free of charge. An iCloud account comes with 5 GB of free storage, which is tons of space for your documents, email, calendar, and contact data. This is actually a generous amount when considering that the purchased music, apps, books, and images in your Photo Stream do not use any of the free storage space. Marketers who require more space can easily obtain it by purchasing an account upgrade.


The iCloud definitely looks like something a marketer can put to good use. For now, the only drawbacks we see are those that are associated with cloud computing in general. As always, the best way to combat this issue is to make sure you have a reliable backup plan in place so your data can be accessed should untimely disaster strike Apple’ new digital storage platform.