How to Write Copy to Market Websites
Copywriting as Online Marketing for Web PagesCredit: http://www.freedigitalphotos.net/images/view_photog.php?photogid=1499
If you want to market your website, you can't just post your links and hope people click on them. You have to be able to write crisp, clear copy to encourage customers to purchase products from you or read the articles on your site. If you need some help figuring out what makes successful online marketing web page copywriting, try the copywriting tips you're about to read:
* Most online surfers have a short attention span (sometimes it's because they're multi-tasking), soCredit: http://www.freedigitalphotos.net/images/view_photog.php?photogid=1836 keep your sentences short. Don't use more than eight to twelve words in a sentence, and try to keep paragraphs to eight lines or fewer. Provide lots of blank space on your web pages so that your readers can rest their eyes; a long block of text may seem overwhelming.
* Folks who have found your website might not even read the sentence, but if it looks too long they may dread reading it or feel overwhelmed. These are not feelings you want associated with your site especially if you're selling products as they will stop customers from buying them.
* In addition to short sentences, focus on making readers familiar enough with your brand or product that they know they want to learn more about it or, even better, o buy it. This requires you to become familiar with your own brand and products so that you can write effective copy about it. Becoming familiar with your product also helps build credibility. When you know your mission and your products' benefits, you can write more specific copy, which makes your customers trust you more and they become more likely to do business with you. For example, a sentence like, "Easily clean cat hair off furniture with this hand-held vacuum." is more specific and credible than, "You can clean anything you need with this vacuum," which is general and vague.
* Your headline is your chance to get your customers' attention. Don't waste words in the headline; it should be the most focused sentence in your copy, not the least focused. Use your headline to quickly state the focus of the blog post or product. Some customers may only read headlines rather than reading your entire copy, so use the headline to make an impression and convince your readers to keep reading.
* All the copy writing techniques in the world won't help you if you don't believe in what you're writing about, however. It's difficult to convince someone to buy something you wouldn't buy or to sign on to a strategy that you wouldn't use yourself. If you dislike what you're writing about, your copy tends to fall flat because you're saying things you don't completely believe. Your customers will pick up on this and distrust you or decide not to buy from you.
* Try every product or service before you begin selling it with copy. If this isn't feasible, at least read reviews of what you're going to write about and ask yourself if you think you would use it. If you don't have any use for a particular product, don't attempt to sell it or you run the risk of sounding insincere.
Online marketing web page copywriting is difficult because you have to be able to communicate the benefits of a product or service, and get customers to buy it in just a few short sentences. Writing good ad copy is an art form. The more you practice it, the better you'll get at it. Once you master the art of writing advertising copy, the website you are writing for should benefit greatly from your writing.