Online marketing for small businesses is better than traditional marketing because you can reach a worldwide audience without having to spend tens of thousands of dollars in advertising. Many people who start their own business have no idea how the Internet can help them gain customers. This article will introduce the best ways for small businesses to start their online marketing campaigns that are more cost-effective for their budgets.
Social Media for Online Marketing
Social media sites such as Twitter and Facebook are the most popular way for business owners get the word out about their services for free. Post tweets and links that relate to your business as well as to the industry, in general. You can also provide tips to boost your credibility. The more helpful you are to the Twitter and Facebook communities you are, the more likely you will build a large following of potential customers.
Signing up for an account for both is easy. With Twitter, you should design a custom background that will make your page stand out. You can either design your own page or pay a designer to do it for you. If you already have a Facebook account, you can create a separate page to promote your business. Use this page to list your services, product announcements, sales, donations to charity, etc.
YouTube is another excellent way for business owners to promote their products. Create a video on how to use your product and include a link to your website link at the end of the video. Also include your website link in your profile.
Online Marketing to Local Customers
Consumers always check the local listings whenever they need a service or a product. So it makes sense to post your business listing at local business listings sites. Some of the most popular sites include Google Places, Yahoo!, Bing, Yelp, Merchant Circle, and LinkedIn. You will find many more directories available to submit your business listing online.
Enter the contact information for your business, including your hours of operation. Sites like Google Plus will allow you to upload a photo of your storefront so that potential customers can see what your store looks like. They may also see any distinguishing landmarks near your business that will help them find it easier. They can also get directions.
Submitting your listing to a multitude of sites takes a significant amount of time. Because of this, you can use a directory submission service that will submit your listings for you. The best services will submit your listing by hand, instead of rely on automated software. Local Site Submit, Network Solutions, and Localize It  are a few of the companies that will enter your listing by hand. Some directory submission service companies will help promote their customers’ businesses by creating blogs, videos, and promoting them on their own social media accounts.
Blogs for Online Marketing
Blogs are great tools to help build customer trust and loyalty. Once you have at least ten quality posts written, start promoting it on the social media sites. Network with other bloggers in your industry by participating in the discussions about their articles. Offer to be a guest blogger on a popular blog. This will help you reach a wider audience and maybe gain a few new customers for your business.
Online marketing for your small business does not have to cost a lot of money. Most of the resources listed above require nothing but time and the effort to learn.