When you make the decision to become an online writer, there are a lot of different points to consider. In particular, if you decide to focus the bulk of your writing efforts on passive income writing sites, where you earn money based on ad clicks and/or views and/or some combination of the two (and sometimes other factors as well), you will soon discover that writing online can be a bit of a "numbers game."

What exactly does this mean? It means that the volume of production counts for a great deal when it comes to writing online. That is, the more online content you produce for the various sites you write for (including your own web properties, such as blogs or websites that you own) the better, especially when it comes to your earning potential.

Creating a lot of well written, useful and user friendly content is not the only thing that matters, of course. You also need to promote and build quality backlinks to the content that you create, use carefully selected keywords and Search Engine Optimization techniques, and be patient as the online content that you create "matures" or "ages" over time.

Essentially, when you focus not just on producing quality content, but large quantities of content as well, you will soon find that your efforts are paying off. Indeed, when it comes to creating a great deal of good content, some people make the choice to write all of it themselves, whereas others choose to outsource some, most, or all of their online writing. They view the cost of outsourcing writing as an investment cost, or a necessary part of doing business online. (People regularly invest money in their offline businesses, so why not invest in online businesses as well?)

If you decide to outsource, how do you decide where to find freelancers to handle the online writing for your online business? A lot of people report being happy with the freelancers they find on ODesk, so that is one possibility. Some people use Elance. Others use Textbroker. Additionally, if you happen to know any freelance writers offline, you might want to ask them if they are looking for work. Keep in mind that college students and stay at home moms often do some freelance online writing on the side as a way to earn some extra cash.

If you are not thrilled with the quality of the work of the first freelance writer you hire, don't give up completely on the idea of outsourcing some of your work. Simply try again with a new writer. On the flip side, if you love the work of a writer you hire, and if you feel that person understands your vision, style and online business needs, hang on to that writer, even if they charge a bit more than the average freelancer. Content is what drives your online writing business, after all, which means that if you find a writer whose work you adore, you will want to keep that person in your employ for as long as possible. And don't forget to create backlinks for all the quality content you create in order to increase the value of your online writing in the eyes of Google and the other search engines.