SEO Made Simple
Learning SEO is essential, as you probably know by now, but there is so much information available online that finding the information you need to get started can take up a lot of time that would be better used on your SEO campaign.
For someone just starting out, I know how confusing it can be, with so many experts, gurus and consultants who could decide where to start? Here is a simple SEO checklist for your site or blog. Find out the things you should do, have done and need to keep doing.
This guide is assuming you already have a blog or website set up and would like to improve your search engine ranking.
Check your on page SEO
Have you got all your title tags optimized for your keywords? Each page or post on your site should use your keyword in the title tags. On a website you can find your title tags near the top of your code, on blogs you should use your post titles.
Use each page and post to target your keywords. Check all your titles to make sure they are relevant to your pages content.
SEO Relevant Meta Descriptions and Meta Keywords
Again for your website, you will find these near the top in your html code, although there is debate over how important these are anymore, you should still have relevant tags in your code. Your description should summarize what your page content is about and your keywords should be added to both your description (in context) and your keyword meta.
For blogs this is different and depending on the blog software you use, you may not have access to your code. If you can, add the meta details, if not you can do without these.
Page Content for SEO
Is your content optimized to match your page title and tags? You should use the keyword you are targeting again near the beginning of your content and again at the end of your content, don't use your keyword too much, but adding it naturally where it would normally occur is find, you can also use related keywords throughout your content. Make sure your content is optimized.
SEO your Site Layout
The layout of your site is important for your search engine rankings. Having a search engine friendly site will make a difference to how well your site ranks. You should use your site navigation to clearly lead visitors and search bots to the pages you want to rank highly. Add links to the bottom of each page, not only will it encourage readers to continue deeper into your site, it also helps to remind search engines of the topic of your content and helps your linking strategies. You should have a link on every page to your home/main page as well as a link or two to the important pages in your site. Use anchor text in these links, no "click here" or "read on" links, use the keyword of the page you are linking to in the anchor text of your sites links. This reinforces what your pages are about to the search engines.
If you have a site, make sure your html is valid, search engines like clean code, too many errors can confuse the search engine spiders.
Use more text than images, images are great to attract your readers, but the search spiders cannot read images, so use them along with a decent amount of text. If you have a page that consists mostly of images, try and add more content on the page.
That's really it for your onsite SEO, don't waste too much time on your onsite efforts, once you have your titles, descriptions and content optimized and your layout is clear and easy to follow, move on to your offsite SEO efforts.