Poor SEO although owned by Google
Blogspot is a blogging platfrom where anyone can start a blog and start writing blog posts. Blogger is owned by Google, the number one search engine in the world. Although owned by Google, Blogger has many shortcoming when it comes to search engine optimization and in this article I will discuss how you can fix these issues to help you rank better in search engine. Some of these are simple things which almost anyone can do, some of them require some HTML editing, which is not that hard.
Post Title before the Blog Title
Title is one of the most important factors in search engine optimization. You should write proper keyword rich titles for any of your articles. Problem with Blogspot is, when you go to a single post, the blog title comes before the post title. For example if your blog title is "Make Money Blogging" and your post title is "MaxBlogPress Ninja Affiliate Plug in Review" in Blogspot blogs this will show as "Make Money Blogging - MaxBlogPress Ninja Affiliate Plug in Review". This is bad for SEO because your single posts keywords should come first in the title. Ideally it should be displayed as "MaxBlogPress Ninja Affiliate Plug in Review - Make Money Blogging". Fixing this is not that hard, but you need to edit your template a bit. In your blogger dashboard go to Design -> Edit HTML. Search for <title><data:blog.pageTitle/></title> and replace that code with the below code.
<b:if cond='data:blog.pageType == "index"'> <title><data:blog.pageTitle/></title> <b:else/> <title><data:blog.pageName/> - <data:blog.title/></title> </b:if>
Another important thing you have to remember is to back up your blog template before modifying your template. That way if something goes wrong you can easily revert back to the original one. Backing up your blog template is very easy, Go to Design -> Edit HTML and click Download Full Template link.
Adding META Tags
META tags are another very important part of SEO and there is no place in Blogger to add META tags. So again you have to modify the template and add the tags. Description tag is the most important META tag and although keyword tag is ignored by Google there are some search engines that still relies upon them, so it is always a good idea to implement that as well. Go to Design -> Edit HTML and search for <head> section. Add the following code inside that section.
<meta name='description' content='A short description about your blog with some keywords' />
<meta name='keywords' content='5-6 relevant keywords relevant to your blog' />
Some might argue that Blogspot already have a place to add a description about your blog in Settings -> Basic section. It is important to add a description there as well, but most SEO analysis tools don't detect that as the meta descripton tag, so it is good to add one manually.
Building Back Links is the Most Important Thing
It is very important to do these changes so your blogger blog will have a good chance to rank in search engines, but you have to remeber that getting back links is the most important thing you need to rank in search engines. Search Engine Optimization is one of the best ways to get visitors to any website and it is a constant source of traffic as long as you are ranked in the first three results.