How Businesses can Benefit by Using Twitter
Social networking websites like Twitter, Facebook are growing at a phenomenal rate and more and more businesses are using these social media sites to increase sales and build their brand reputation. Although online businesses have a definite advantage, offline businesses can also benefit a great deal from using these websites. There are various things you can do to optimize your Twitter account to suit your business needs and in this article I will discuss some of the most important ones.
Optimizing Your Twitter Profile to Suit Your Business
The first thing you should do is optimize your Twitter profile. Add your business logo as the profile image. Write a good description about your business and make sure to add your keywords in the description. If you have a website make sure to link to it. An often ignored area in your Twitter profile is the background image. A professional background image can lead to more sales. If you are not competent enough hire a professional to create the background image for you. You can show your top products, awards you have won etc in your background image so you will look more credible to potential buyers.
Finding Targeted Twitter Followers
The next step is to find targeted Twitter followers interested in your business. Since only your followers can see your updates Twitter is pretty much useless without followers. You can look for followers in Twitter directories or you can search the Twitter timeline with your specific keywords. This process is time-consuming especially if you are targeting some broad keywords. What most businesses do is use Twitter follower software that follow users based on keywords, geographic location etc. All this is done automatically in the background so you will be saving lots of valuable time which you can use to engage with your followers.
Engaging With Your Followers
Finding and growing Twitter followers is the easy part, the hard part is engaging with and turning them into happy customers. You can start by answering their questions and addressing their various concerns. You can share rich media like pictures during critical time periods. For example if your business is a restaurant, you can tweet a nice picture of your breakfast special in the during the morning hours. Thank the users who retweeted your content and answer as quickly as possible any question directed to you in your Twitter stream.
Make sure to use hash tags in your tweets so your tweets are found by more users. Check for trending topics in Twitter and try to create a tweet with that hash tag if its related to your product or business. These things help your create a vibrant Twitter community which you can use to promote your business.
Without any doubt Twitter is a great place to promote your business and optimizing your Twitter account can be very helpful to gain the most benefit from the service.