Considering the environment we have now and issues like climate change, “organic” has become a highly important movement to help preserve the planet. In your own way, you can now lend a hand with trying to extend that Armageddon schedule by simply buying organic denim. While still looking sexy, feeling comfortable and helping save the planet organic denim is one perfect pair of pants for you.
Inorganic vs. Organic
Most people think: “What’s the difference?” In reality, there is a lot of difference when comparing the manufacture of inorganic and organic denim. Since denim is made from cotton, it takes 2/3 of a pound of pesticides to produce enough conventional cotton for just one pair of jeans. In fact, conventional cotton production alone accounts for 11% of the world’s pesticides and 25% of the world’s insecticides. These chemicals are harmful not only to the workers who harvest the cotton (mostly in developing countries with lax environment regulations), but chemical runoff and waste also affects surrounding ecosystems and contaminates drinking, ground and surface water. Additionally, according to the EPA, five of the top nine pesticides used in cotton production are known carcinogens – substances that cause cancer. Cotton production also causes great damage to our environment in terms of water consumption: 7000 to 29,000 liters of water is needed for each kilogram of ready garment.
Organic denim production, however, manufactures organic cotton grown without chemical pesticides or fertilizers. Ecological materials are also used such as potato starch and pre-reduced indigo, and any kind of chemical is excluded from the schedule of operation. Most organic denim producers follow detailed and accurate rules to makes sure that it is 100% pure organic.
Organic Denim Market
So you’ve found the perfect pair of organic denim, but looking at the price tag, well, you can’t help but raise an eyebrow or two. A number of bands are available at a wide range of prices, and organic jeans cost you extra due to a number of reasons.
First of all, many of the brands leading the charge on sustainable denim are small, independent labels. Labels like these can normally only produce and sell a small amount of product and therefore, must sell their products at a higher price to break even or turn a profit. If products are scaled up, however, and are sold at big labels, the cost sharply decreases.
Second, making an impact on the fashion industry is a major thing. One of the best ways to make a statement is to create a highly-coveted, innovative, fashion-forward product by entering the premium denim market and then make a high-end trendy jean in limited production runs. If a company is able to successfully build notoriety in the high design space, it may then fetch the interest of larger companies and create a joint label: and this is all just strategic positioning. If organic denim producers start at low prices, companies wouldn’t be that interested and therefore not invest in their small business. This is a smart way to get not just fame, but also investors. It is much harder to swim upstream than down.
We all know that manufacturing inorganic and conventional denim is highly dangerous to the environment, but it also cheap. Manufacturing techniques used for organic denim, however, is different. It requires a more meticulous process that often times include hand-work and natural dyes.
Plenty of great denim brands on the market offer products at mid- to low-level price points. The first thing to do is to try to look at any thrift or old denim shop. Vintage denim can fetch high prices and often times cost more than new denim, but there are plenty of things out for shoppers on a budget. One of the best brands out there is Levis Eco, which sells organic denim for $30 to $80 at most. Keep an eye out for sales. Mission Playground also offers great looks that range in price from $70 to $95. If you want to try French, Rica Lewis hits at price points ranging from $60 to $85. Wrangler is also experimenting into organic denim at lower price points with a small line available at Urban Outfitters.
Organic denim is a hot topic for designers and fashionistas worldwide. Not only that - environmentalists also salute the production of these organic jeans because they don’t do great deal damage in their manufacture compared to inorganic and conventional cotton. Denim is an essential part of anyone’s wardrobe for all their comfort and style – so why not go organic?