What does Organic Traffic mean and why should I care about it?
When you get search traffic naturally from the various search engines it is called organic traffic. This is primarily done by using a technique called SEO. SEO is an acronym for search engine optimization, and there are certain, well-recognized first steps for SEO that will serve to gain you substantial organic traffic from natural searches by humans typing them into the popular engines.
It should be immediately obvious to you why gaining this organic traffic is beneficial to your site. If you want your work recognized or want visitors to your site without having to pay for advertising, the best way and most sustainable method is by the use of the popular search engine optimization steps. They should be put to use in any article, website, or blog you write. If you do not use these methods your success at capturing targeted, organic traffic from the search engines will be limited or nonexistent.
The majority of those who teach SEO techniques used to get organic traffic will tell you to focus on Google. Whether or not you use Google or if it's just not used by you very often, their engine does account for roughly 70 - 80% of all the organic traffic to pages for any given search term used. It is generally accepted that whatever works to get you ranked high in the Google SERPS (search engine results pages) should also have a positive effect on rankings in Yahoo, Bing, and the other search engines. While there are also some specific things you can do for some of the others that is beyond the scope of this article and not really necessary to capture a large part of the available organic traffic in you niche.
Optimizing your sites, blogs, or articles for organic traffic from search engines starts with what is known as "on-page" optimization. This is simply a phrase used to describe the items that are put to use locally on your site or page to assist the search engines in finding and ranking you.
The first step to guarantee more organic traffic to your page is to go after good keywords. You want higher searched terms with lower competition in the SERPS, but keyword research is another topic outside the scope of this article. It is essential that you learn how to do it properly since your SEO efforts are going to begin with selecting good keywords. If you have done good keyword research, you will have found what people are searching for and you will be able to provide it to them.
Let's say that you are passionate about hats. You just designed a type of Derby, and you would like to write a page about that, or maybe your goal is to get people to buy your hats. From your keyword research you might have found that people are searching for "pink derby for women". Those are the keywords you should write for and target. If you know where to put those keywords in your page you will get a better look from the search engines, and that should translate into a higher ranking which ultimately leads to more organic traffic coming in to your page about a pink derby for women.
Your keyword phrase should be represented well on your page. You don't need to write "pink derby for women" in every other sentence, though. You just want to make it easier for the search engines to pick up that your page is about the phrase you are targeting. There are a few specific ways to do this.
The Title and URL of the page are the two most important places to have your keywords. It has been proven over and over again that you can get onto Google's first page for low competition phrases by doing only those things done and nothing else. If you are able to rank and capture the organic traffic for those lower competition phrases, then you should also start there for the higher competition spots you wish to target. Choose a natural sounding title that entices your reader into looking at your page. You could title the page Pink Derby for Women, but that's not very compelling. A better choice could be something like Don't Get Left Behind in the Pink Derby for Women Trend or Pink Derby for Women - It's the Next Sliced Bread or something like that. (I know those are goofy, but what do I know about hats?)
When selecting your URL you need to be sure that your keyword phrase is represented here as well. Here at Info Barrel when you choose your title the whole title string becomes the URL, so you kill two birds with one stone. If you are going after your own domain, for a niche site, maybe, you may want to try to have your exact keyword phrase as the URL. If you are not able to get the exact keyword phrase in the address, you can try using hyphens between the keywords or use an additional word or number at the beginning or the end of the phrase. You may even have to switch the words around, but that would only be as a last resort. Making sure your keywords are in the URL, though, is essential as this can often be a tie-breaker to help Google which page to rank higher if another page comes up that is similar in strength to yours.
If you are doing a blog, you also want to make sure that you have added appropriate tags with your main keyword phrase represented as well as some variations of it and other similar keyword phrases that were turned up by your keyword research.
Anywhere that you want to have an internet presence the "life" of your content is going to depend on the amount of organic traffic you can get to your site. If you practicing these techniques and continue to learn about other, more advanced methods will go a long way toward achieving the rankings you will need. After you have done them for awhile, it will be second nature, and you won't have to focus so much on your organic traffic gathering methods.