There are tons of interview strategies out there.  Many say the same things over and over again.  I’d like to take a look at what I think are the most overlooked interview strategies that people forget.

Learn About Your Possible Future Employer

I don’t think this is an overlooked strategy; however I think it is a misunderstood strategy.  People don’t take enough time to really do this right.  Browsing through the website, looking at an annual report, knowing where they are located isn’t going to impress anyone.

You need to actually gain some knowledge about the company.  You should be able to talk about how you think their website can drive in more sales instead of that it looks nice.  If you are interviewing for a financial job, just looking at the annual report isn’t enough.  Let them know you really read it by asking about why their inventory has gone up or that you noticed their debt is coming down and ask about their financial strategies.

Learn About Your Interviewer

While you are likely to interview with multiple people, you know who the ultimate decision maker is.  Making a good impression with everyone is still needed but you need to make a fantastic impression on the key decision maker.

Find out from Human Resources what their job entails so you can ask specific questions.  If you know someone who works there find out about their hobbies and work habits.  Make sure you mention things that fit in with their lifestyle.  If you are both golfers mention that you like to golf.  If they work eighty hours a week let them know you are a hard worker and will do what it takes to get the project done.

By connecting with the key decision maker you will go along way in making a positive impression.  These people are usually good at judging people so make sure you make good conversation.

Make a Positive First Impression

This doesn’t mean a firm handshake and a smile; it means being extremely prepared so that you can nail those first couple questions.  Have a quick or funny story to tell in case you get a general question right of the bat about how is your day or how was your trip.

You need to make sure you connect right away.  Most interviewers make up their mind in about the first two minutes.  They can tell by how you present yourself.  So make sure you are ready for any question including those vague general questions that most stumble on.

When asked how your day is going, telling a story about how your dog had a cat cornered in your yard or how you saw a beautiful sunrise while out jogging and how it made your day is a lot better than just answering pretty good.


The keys to remember is that you need to really know your future employer and make a great first impression.  In a tight labor market, any edge you can get will help you stand out.  Connecting with the key decision maker through your conversation and genuine interest about them and their company will help you stand out.