In today's economy it's tough to determine which budgets should be cut and which should be increased. From an advertising perspective you might want to think about your options with internet marketing and which campaign could be right for you and the growth of your business. Let's take a look at the difference between PPC ads and SEO campaigns.

PPC (Pay Per Click)
On the whole, PPC campaigns cost more than SEO campaigns. When you first develop a PPC campaign you will pay for keywords to be placed into the body of your ad. Prices for each word can be anywhere from $.05 to $5. You will also pay your host every single time someone clicks on you ad which can cost you anywhere from $5 to sometimes $150 per click. It might be worth it to you in the short term to get your website and information on the first page of a search engine to generate immediate buzz but the overall conversion rate on the website is 3 times less than that of an unpaid ad. If you're looking for an immediate boost in recognition and traffic on your website then a PPC program may be right for you. Unfortunately, only 11% of advertisers report receiving a higher return of investment through a PPC program vs. a SEO program. If you're looking for a more long term approach you may want to find a pay per click consultant or consider Search Engine Optimization.

SEO (Search Engine Optimization)
SEO programs cost less than PPC because there is only an initial fee and a small monthly fee that keeps your website primed for search engines. You don't pay every time someone clicks on your website which can also protect you from fraud. Competitors often click on PPC ads to drain advertising budgets. 86% of search engine users report that organic listings are more relevant than paid ads and there is a 17% higher return from organic listings vs. PPC ads. SEO campaigns are a long term investment and may not yield higher returns right away but will give you more for your money if you have a long term strategy.