In reviewing these three phones, LG’s master plan comes clearly into view. These three have the same shape, size, and operate on the 2G and 3G networks. The L3 is the economy version, if a £50 phone is “economy” enough for you. Users have all the smart phone basics as well as a 3.2 megapixel camera for an entry level price.

The L7 takes the L3’s basic operating platform and gets a nice bump in the upward direction. The camera has 5 megapixels, the screen resolution is greater and the processing speed is a bit faster with a 1000 MHz processor as opposed to the L3’s slightly smaller 800 MHz. Standard memory moves from 384 MB to 512 MB, and screen size is increased.

The email, messaging, organizer and phonebook are the same on these two phones. The features that make the L7 a bit more expensive at around £100 include functioning as a mobile hot spot and double the Mbit/s transfer rate.

As for the Optimus 4x HD, the upgrades are more graphics and entertainment oriented. 16 GB of internal memory enables this phone to store a whole host of music, videos and probably the entire U.K. phone listing system. The camera has a stunning 8 megapixels, making for some vivid photos. The processor jumps again from the L7’s 1000 GHz to the 4x’s quad core processor that churns out 1.5 GHz. The price jumps as well, up to around £200, again doubling as the phone becomes more adept at computing, photographing, and internet hopping.

Reasons to Choose the Optimus L3

The L3 has a sturdy 800 MHz processor and operates the 2.0 version of Android. This is an intelligent little smart phone with all the basic features like wifi, USB connectivity and a camera while remaining an affordable option. With plans starting as low as £7.50, the L3 is a great option for students.

There is no need to go out and purchase an L3, as monthly contracts will take care of the upfront cost of ownership. Now that the monthly payments will go towards the initial cost, focus on which plans make the most sense for you or your student. There are plans for under £20 which mix and match minutes, text messaging and data limits nearly ad infinitum. For most students, time spent on the phone will be at night and on the weekends when the calls are free anyway, so choosing a plan with fewer monthly minutes will not only drive the price down but will enable you to select more data and text messaging, things that every young person craves.

The L7 and Why It Is Remarkable

The L7 is the upscale version, the adult, if you will, of the L3 and L7 relationship. Basically the same phone with more power, memory, and screen clarity.

Plans for the L7 do not begin until the £11 mark, and this is for good reason, as the L7 does cost double if you pay retail for the handset. If you would like to own this phone without having to drop the £100 or so, sign on for 24 months with this handset and walk around with the 1000 MHz processor and slightly enhanced operating system.

While on-board memory is not as high as some other phones, the L7 offers up to 32 GB expansion, a feature that brings it into the upper echelon of smart phones. The plans for the L7 tend to run £5-£6 a month more than for the L3 while maintaining slightly lower limits at the nearly comparable price range.

This means that the L7 is a bit of a financial sacrifice, and only those who have need of an extra 200 MHz, slightly faster and crisper graphics and more initial memory will feel the benefit of this over the L3.

The 4X HD

Where the other two Optimus phones start off with around 1 GB of memory, the 4X HD has 16 GB internally situated and is upgradable to the 32 GB maximum which is more than most computers have. This is a phone bent on competing with the iPhone and the Samsung Galaxy. With its high resolution screen at around 312 ppi and 8 megapixel camera, this is a phone that makes a statement when you pull it out at meetings.

The deals available for the 4X are, as can be expected, even pricier than the L7. At its lowest monthly rate of £10, the 4X is not going to be given free as with the other two Optimi. For this low a rate you are going to need to shell out an additional £190 for your 24 month contract where you will be able to talk for only 50 minutes per month, send 500 text messages and use 250 MB of data. If you are in the market for a phone this advance, this is hardly a plan worthy of such a powerfully built hand-held computer.

If you are willing to move up the monthly price scale, the 4X can be had for no upfront cost. Spend £14 a month and pay nothing when you take the phone home with you. However, this plan is largely going to pay for the phone, and minutes are still limited and data is even lower at 100 MB. As this is not an economy phone, the economy plans do not make much sense in this case.

The first monthly plans for the 4X HD that put it through its data, talk and text paces begin at around £20. These are not fully unlimited plans, mind you, but do offer 500 talk time minutes, 5000 text messages and completely unlimited data usage. If you are looking to own a phone with this much power, the ability to become its own hotspot, and a super slick camera, the plans that make sense are going to cost double what the L3 would, and a good deal more than the L7.