The last five years, the process of setting up one’s own website or blog has become simpler, but the task of ranking and bringing in traffic has become more difficult. Some new webmasters are only out to find a way to cash in on the best paying keywords, looking for the most profitable niches. But, without expertise in a field, it’s a very difficult road to get in on the action when there is already so much competition from well-established websites. Smaller niches can be profitable and more so than difficult ones, if you know the niche well and can offer something unique to the niche audience.

I’d argue that it’s much better to pursue a less profitable niche that you can succeed in than to battle the fierce competition. Competitive niches you are not familiar with will require pulling together resources that are knowledgeable and spending a lot of money to create a better website, a better deal, less expensive prices, etc. The small niche you are familiar with will require time, but if you know it well, most of the resources are already in your head.

When you are unfamiliar with a niche, you have to hire writers. You can hire writers inexpensively who will create content with little to no value. That won’t get you ahead of your competition in this post Panda update world. Good writers who are familiar with your niche and who can write well will invariably cost you more.

When you are familiar with a niche, it’s easier to know what internet searchers are looking for. You can evaluate websites in your niche and know what they offer and what the niche is still missing. You can communicate more effectively with your audience.

If you can succeed at bringing in more traffic to a low competition niche website versus struggling with a high competition niche you are unfamiliar with, in the long run, you can earn by the volume of traffic you bring in.

When you’ve narrowed down your niche choices, turning to keyword research will reveal your audience potential.  Any niche keyword with 10,000 searches or more should make a good home page target keyword. Remember that even small niches come with thousands of keyword variations. Those thousands of variations can add up to well over the original search volume for your main keyword and that’s where your content will focus.

Your main keyword phrase is the basis of the domain name you choose for your website.  Ideally, you’d like to identify a domain with a .com extension, minus hyphens and numerals. You will have an easier time finding a partial match domain by combining your main keyword phrase with an additional word and that word could be your brand.

Once you’ve identified your domain name, you can research other keywords which will become the categories of your navigation bar.

I’ve discovered that my childhood hobby made the best website niche. Even though I didn’t know anyone in my area who had the same interest, I’ve discovered there are millions of people who do across the planet.