Podcast promotion is important for the success of any podcast. An important podcast promotion tip is to submit your show to several podcast directories. There are some large ones that every podcast should be submitted to along with other general or genre specific directories. The four largest podcast directories are: iTunes, Zune, Miro and BlackBerry.

Each podcast directory has different submission requirements. Some stipulate that you must put a link back to their site from your site. This may be reasonable if the directory is focused towards your demographic, otherwise, there are plenty of other directories that don't require a reciprocal link.

Many directories require that you already have a few shows posted into your RSS feed before you are able to submit to their listing. These are the types of things to look for when preparing to promote your podcast through a podcast directory.

Here are some specific tips for podcast promotion through iTunes, Zune, Miro and BlackBerry.

Podcast Promotion – iTunes Podcast Directory

Approximately 70% of all podcast listeners download their shows through iTunes. Because of this, it makes sense that you would want to make your podcast available through the iTunes podcast directory. They have the most stringent requirements for posting to their directory of any directory, but the requirements are not impossible to fulfill.

The toughest requirement is that you must have an iTunes account. It used to be that you needed to have a valid credit card to create an account, but Apple has recently lifted that requirement. If you have never submitted your podcast to iTunes because of that, now is the time to get your podcast listed. The steps to create an account without a credit card are not obvious. You should see Apple's page about the issue if you need help.

To submit a podcast to the iTunes podcast directory you need to have iTunes installed and turned on. In the left navigation column inside the iTunes store, click on the 'Podcasts' link. This will take you to the podcasts page. Again, in the left column at the bottom in the Learn More box there is a 'Submit a Podcast' link. Click that and iTunes will take you through the submission process.

Your RSS feed will either need some special tags inside it that are specific to the iTunes podcast directory, or you will be prompted to manually enter the information during the submission process. These special tags are , , and . The Apple website has an explanation of these special tags.

It usually takes a few days before your podcast will show up in the iTunes directory. If there are no problems, you will be able to search for your podcast by name and have it come up in a day or two. After that it should start showing up while browsing in your category within a couple more days.

Podcast Promotion – Zune Podcast Directory

Promoting your podcast on the Zune podcast directory is much easier. They take just a standard RSS feed and you can submit without using any software and without having an account. Go to Zune.net and click the 'Podcasts' link at the top of the page. At the bottom of the left hand column there is a 'Submit a Podcast' button where you can type in your RSS feed address.

This podcast directory has all of their approvals go through a small team who actually check each one that is submitted. Rob, who heads up the team, will approve your podcast as long as there is a valid RSS feed. Couldn't be simpler. Because it is so simple, someone else could do the submission for you. If you have never done it, you may be pleasantly surprised to see that one of your fans has already gotten your show listed for you.

Podcast Promotion – Miro Podcast Directory

You can promote your audio podcast at Miro, but their service really shines for video podcasters. It would be a shame to miss submitting to this directory. To submit your podcast to the Miro podcast directory start by going to MiroGuide.com. You must have an account with Miro to submit a podcast, but you are not required to download their software.

Once you have an account at MiroGuide.com you can log in and click the link at the bottom of any page that says 'Submit a Feed.' It will ask you to supply the name and RSS feed address for the podcast you are submitting. If you are the owner of the podcast then you can edit some details about the show that may not show up through the RSS feed. If you are simply a fan of the show, you can still submit the podcast to their directory, but you won't be able to edit any of the details.

Podcast Promotion – BlackBerry Podcast Directory

You have to have a free account with the BlackBerry website to submit a podcast. The address to get started is BlackBerry.com/podcasts. At the bottom of that overly busy, hard to read page is a link that says 'Add your podcast today.' Click that to be taken to the page where you can either log into your RIM BlackBerry account, or you can sign up for a new account.

Once you are logged in to your account you will be able to submit a podcast. It asks for basic information like name and category. It also allows you to choose which countries you want your podcast to be available in.

There does not seem to be a way to view your podcast listing without using a BlackBerry.

Podcast Promotion – Other Podcast Directories

Directories are usually (but not always) unfocused places for podcast promotion. This means that while there are a lot of people browsing, you aren't always able to target specific demographics. For example, if your show was about homeschooling, there are homeschooling forums that would be a better place to drop links for your show. But for unfocused promotion, a podcast directory is the best place to look when trying to let a large group of people know about your show.

There are some highly focused podcast directories. Do a search for 'YOUR-GENRE podcast directory' and see if you find something that will drive just the right people to your program.

Podcast promotion is important if you want your show heard or seen by as many people as possible. Submitting your shows to podcast directories is one part of a complete podcast promotion plan.