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Position One in Google: How Important Can it Really Be?

By Edited Jun 3, 2015 0 0

Chikita agency carried out a study whose findings were really important. Due to the positions of the customers in the search-engines, this paid marketing agency has an adequate quantity of customers to draw conclusions from the traffic produced. A person could wonder whether positions in Google are actually worth it, regarding traffiic in our webpage, but Chikita network answers that doubt, declaring indeed, it actually is worth it.
A sample of traffic that reaches the Google ad nework from Chikita was analyzed, and it was segmented based on the placement in Google's results. This was carried out in an effort to find the value of the SEO
Of all the traffic in the sample, the very first place led to 34.35%. That is almost as much as the positons two to 5, and it is more than from 5 to 20 put together. When we go from the top of the page 2 to the bottom part of page 1 of findings, we find the major rise in traffic; going from 11th position, which is position 1 on page two of findings, to 10, which is placement ten on page 1 of findings, is a 143% jump in the traffic. The base number is really low, nonetheless. The rise of 143 percent suggests moving from 1.11% to 2.71% of all of Google's traffiic. The leaps are bigger and bigger as the 1st page goes up.
In the year 2006, America Online displayed an equivalent report which proved that 42 percent of the traffic was in the 1st position, 12 percent for the 2nd, 8.5% for the third etc. The findings are quite revealing, specifically for people who work in SEO, considering that it offers statistical information on the assumptions that we already had, for instance, we see that the SEO customer traffic rises with time, it is natural to anticipate that not to stall.
The 1st thing that comes to mind, nevertheless, is how hard it would be to reach the top. This task is usually linked with years of work in SEO and content that is of good quality. So the question is, "Does this mean that the rest of the web-sites are wasting their SEO efforts?"
Definitely not! The SEO and usability-persuadability should Constantly go hand in hand. If the contents are not useful, it does not matter how much traffic the 1st place takes. It would be a waste of traffic. Users will just search the other positions until they find what they want.
An essential issue to comprehend is that it is common to find users who do have the true purchase objective. What they do is that for each product search, they visit more than 4 web-sites for each product search. Then they compare costs and services, offers and extra bonus deals. When they have done that enough, they finally choose.
It must also be known that much of the traffic is just folks who are surfing, contrasting, or it could even be the opposition checking up on you. For example, some internet sites have at least thirty thousand visits per month and only three enquiries about booking per week. Of course, I'm talking about a well placed webpage that was badly optimised. One that I just used as an experiment.
So what is the method to adopt to acquire the most traffic? 1. Naturally, we need an appropriate SEO, so that we can obtain the ideal possible position. 2.To optimize the webpage to the maximum, thinking in terms of usability, or convenience of use and location of what is wanted, when and how it is searched for. 3.To improve the persuadability of the web site at maximum, that is, the web page's capacity to sell, which consists of the factors that give security and confidence in purchasing, or SELLING the product and not simply exhibiting it, eg loss, post offers , extra bonus deals, extra services, etc.
It will be of great help if you work in these aspects. Your website performance will be terrific. Furthermore, your users' conversions will be optimized, no matter which traffic you have got.
We must also recognize the information and facts that has been evidenced in recent reports. They show that right now, it is much more normal for people to search for the merchandise they are looking for using long strings of words. Instead of writing a small, nonspecific phrase, individuals write more words to make it fairly specific.This can go from writing 3 words to writing five or even 7 words. This variety of phrase is named a "long tail." This habit is getting to be really strong. As a matter of fact, Google's most innovative update (termed Mayday) was targeted mostly at the long tail's relevance.
Competing, and thereby generating good traffic for the web page, is a lot easier with this. If you are curious about why, the reason is as follows: Most SEOs look for a good niche that would be acceptable for the client. After that, they improve the sites for the longest tails possiible.
Long keywords convert better, as shown by a great number of reports. Some experts said that strong keywords that are oftentimes searched (called short tails) attain the volume; nonetheless, long tails achieve conversions.
In summary, though the number one placement for hot terms is very targeted, and they constantly bring us a large quantity of visits, and with them sales, we should not get troubled if we don't receive the hot terms, but we should continually strive to be on page one (10 results), considering that we would have the chance that individuals who look for our services (and what makes us different from others in the industry) can locate us. Moreover, we will always have the opportunity to be page number 1 for any of the terms in the long tail, therefore, obtaining those clients.

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