Many people are raving about the Power Balance Bracelet and how many celebrities and famous athletes have been seen wearing them. But what exactly are they and why are they so popular. Originally they were advertised as a product that could help people physically through balancing their body's energy. This was supposed to be possible thanks to some pseudo-scientific jargon filled explanation regarding the two holograms that are embedded in the silicon wrist band.

According to the explanation given on the official Power Balance website:

"Power Balance is based on the idea of optimizing the body's natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to the natural energy field of the body."

Notice how they don't actually explain how it works. There is no science behind this product at all. It is 100 percent marketing gimmick with absolutely no substance. Recently the creator of the Power Balance band was even forced to admit that the bands serve no real function.

In reality these bands are really just a silicon loop with a couple of holograms inlaid in them. Remember how back in the late 80's and early 90's you could get jewelery that was embedded laser etched hologram pictures? Well these are basically the same thing but the hologram images themselves aren't even of anything cool. These particular holograms are just the Power Balance logo with the words "genuine" and "performance technology" repeating in the background. I assume that this is so you can tell that you are wearing the "real thing."

The embedded hologram isn't some esoteric magical symbol or even an image that inspires any kind of positive feeling. It basically makes the statement, "I'm a consumer who will pay large amounts of money for an adult Silly Band just because it says that it is genuine performance technology."

Power Balance Bracelets cost around $29.95 a piece and they are little more than a very weird fashion statement or status symbol. They are basically the Pet Rock or slap bracelet of the 21st century. I suppose if you think that they look cool or you are a fan of one of the athletes that endorses the Power Balance bracelet then it isn't necessarily a waste of money. If you truly believe that they will do something for you then you can probably rely on the placebo effect to make you feel different than you normally do.

Just looking at the Power Balance bands from the perspective of an expensive fashion statement for athletes, there are certainly a wide variety of products to choose from. They not only have a huge assortment of arm bands but Power Balance also has sterling silver and zinc alloy pendants. You can also buy the holograms by themselves in packs. Then there are also limited edition Power Balance products for you to purchase and collect as well. If you are a truly serious member of the Power Balance fan club you'd better hurry up and collect them all before they are sold out.