Winter is a more dormant season for construction companies, but with springtime comes an increase in building projects.  As a construction manager, it is important to understand the value of using the next couple of months marketing your company to yield an increase in profits come building season.

  • If you don’t already have a website, now is the time to get one!  Find an affordable web designer to create a custom website for your company that is professional looking, easy to navigate and that has all of your company’s contact information available at the click of a mouse.  Use your website as a means of expanding your clientele and reaching a new target market.   Advertise your website on flyers, business cards and company trucks.  Add it to the signature in your emails and let past clientele know about the website for their future reference.
  • Setup a booth at local home and garden shows.  Towards the end of winter, homeowners are getting antsy and are ready to begin construction projects at the first sign of spring.  Create an attractive booth with construction displays that will appeal to new home owners, builders, etc.  This will not only expose your company to a wide range of people, but you’ll most likely get quite a few jobs lined up for the upcoming building season.
  • Downtime is the perfect opportunity for your company to get its ducks in a row when it comes to government policy and procedure.  Things such as sediment control practices, building compliance standards, etc. are all important aspects of a business that can be overlooked when construction projects pick up during busy season.  Use this time to layout exactly what you will do when situations requiring such aforementioned solutions arise.
  • Line up future jobs by talking to past clientele and offering incentives for referrals.  Referrals are the best way to get new clients – they know and trust the word of their friends and in turn will know and trust your company.  Ask your customer base to hand out your business cards and tell their friends, family and neighbors about the great work you did for them.  If someone then comes to you for business because of one of your previous customers, offer them a discount on their next project.  This not only gets you a new customer, but will give you repeat business as well.