A popular method for marketing a business is to use promotional products. It is a challenge to use them effectively. How many pens have you picked up a trade shows? Are you inclined to deal with the company at a later date? Here are some ideas about promotional product selection.

Select a Promotional Product That People Want, Need and Will Use

If you have ever gone to a trade show, you invariable end up with a bag full of goodies consisting of brochures and promotional products. Most of the promotional products are things like stickers, folders and key chains -- things that you will never use and most likely throw a way.

When you choose a promotional item, determine who it is that you want to attract as a customer, then try to find something useful for them.

Cheap Promotional Products Means Cheap Image

Cheap in this case is not the same as inexpensive. Cheap refers to the quality of the product. If a person uses your promotional product, you want it to work right and last. Better yet, you want the product be the one that the customer seeks out to use over all others.

For instance, you can by a cheap pen that runs out of ink quickly, or breaks under normal use. An alternative would be to use a pen that fits comfortably in your hand, and is glides as it writes. If it is a great pen, it will be used more often then any of its "competition". Of course do not break the bank buying designer pens, just buy one that you enjoy enough to not want to loose.

Design The Promotional Products Properly

Design the graphic in a way that fits the product and portrays the image of your company effectively . Make sure that your brand, logo and website address are on the product. Make sure that your company information does not render the product unusable. For instance, if your product is something that you write on, such as a sticky pad, do not cover the whole product with your information. Leave room for writing.

Target Your Promotion

Quality targeting is more important than quantity. There are two types of customers, existing and repeat customers, and potential customers. It is important that your existing customers receive good quality promotional products. When going after new customers, understand that most will probably not do business with you, so watch your expenses here. The product still needs to be good quality, but watch the price.

Ultimately promotional product selection depends on common sense. For example, if you sell an item which requires upkeep or supplies, use something like a sticker or magnet with your information on it and a supply list so that the customer can easily reorder from you.