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Proper Franchise Development is Key to Success

By Edited Nov 13, 2013 0 4

If you are thinking of franchising your business or you are looking to buy into a franchise opportunity, there are some factors that will contribute to a successful business. Buying a franchise is not much different then buying a stand alone business, the principle is still the same, you are buying a business. You still do your company research, market research and analysis, etc. You also have the opportunity to make offers on the franchise costs as you would with any other business for sale. Unless you are looking for a Tim Horton's Franchise, subway or Quiznos franchise, where there is literally a line up of people to buy one and the price can go up instead of down. Then you can safely justify a lower offer for the franchising costs.

Benefits of buying an established franchise business

As with any business in the world today, it had to start somewhere. Lets say you are looking at a great new franchise business. One that started out in someones basement as a great idea and some hard work. The business creator has already gone through a lot of experimentation along the way, the learning curve has already been done. Now, that business owner has developed into a thriving company and has made his system available to you. One of the greatest benefits to a franchise is that you can buy into that hard work and run with it. All the headaches and business start up frustrations have already gone past. Your learning curve into the business and market are greatly reduced. Your research of the franchise opportunity should also show you how successful the company is and that if you apply the same concept and plan you can be as successful as well, thus reducing your failure potential.

Simple Franchise Development Tips

There are a few simple steps you can do to also ensure the success of whatever franchise business you chose to buy. The first and most obvious step is to Follow the Manual. The success of your franchise business can only be realized with the cooperation of the parent franchise company. Establishing that relationship starts with the manual you have been given by them in the first place. Following the set guideline and knowing your boundaries within the market or business to both retaining that franchise in the first place, being profitable and maintaining that relationship with the parent company.

Prior to the purchase of the franchise, you will want to know what the guideline consists of. In some cases, you may not be able to see the full manual due to trade secrets, etc, until you sign on the dotted line. You will and should have access to franchise business practice requirements. You may also talk to other franchise owners as well, discuss the process of acquiring the franchise and what they have learned or would do better, then apply that knowledge in your decision or business itself.

The manual usually does not trump experience, having business ownership experience is an asset, but not a requirement in most cases. The franchise manual is carefully design guide on how to replicate the business and be successful. The franchiser would not want his/her name to go down because of a poorly written franchise guide, you can rely on the manual.

Another step to owning a successful franchise is to learn from other franchise owners. A franchise business is like a small community of business owners with one goal. Learn from them. Learn from other franchise owners and let them help you and tell you how to improve the process or system with them. It's not a competition, it's a common goal.

A key step in the franchising process is to understand and apply proper business management techniques. Business operations and business management are a large part of any franchise system, they must be learned and applied in order to be successful. If you or the franchise company do not have the proper management skills, then you might be on the road to failure. Business management is a skill that can be learned, there are basic skills and knowledge that would be trained for with the franchise purchase, but you need to continue to develop those abilities. A successful franchise business will offer such training for new franchise buyers, as well as a continuing education program for existing franchise owners. Taking advantage of this training as well as other courses and management training will be beneficial.

Not only is the franchise business development a determining success component, personal development is as well. You will need the business skills, dedication and knowledge of the franchise business you choose to realize a prosperous future in small business franchising and ownership.



Oct 29, 2009 6:11pm
Definitely very useful tips on how one can be a successful franchisee. Owing a franchise does not guarantee success. The franchisee is accountable to his or her success. Proper research is vital in knowing the pros and cons of a chosen franchise. It is a continuous process of developing the business model that has been successful for quite some time already. Innovation of ideas and best practices are required as well to ensure long term success.
Nov 3, 2009 5:21pm
Yes, I agree that the franchise model is not a guarantee, it never is. A franchise is just a business with a head start. The owner must take the responsibility for it's success.

I also think that best practices in business today will not be the same tomorrow. what was common years ago may no longer apply today ... if you know what I mean.
Sep 29, 2010 4:25pm
Great article that I definitely enjoyed reading! Keep ‘em coming!
Oct 7, 2010 11:26am
My best piece of advice is to do as much research as humanly possible on any franchise you are interested in. Websites like http://www.franchiseexpo.com/ can be helpful when figuring out what kind of franchise you want.
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